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Dia Sari, Shalsa Ervina
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Global Impact of Renewable Energy Innovations Dia Sari, Shalsa Ervina; Ubaidillah, Hasan
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.7885

Abstract

This study explores how product quality, price, and promotional attractiveness impact consumer purchasing decisions on Shopee in Sidoarjo, Indonesia, using a quantitative descriptive approach with 96 respondents. The findings indicate that higher product quality and attractive promotions positively influence purchase intent, while price sensitivity also plays a role. These insights are valuable for businesses in online marketplaces like Shopee, emphasizing the importance of maintaining high product quality, competitive pricing, and effective promotions to enhance consumer decisions and market performance. Highlight: Online consumer behavior analysis Quality and price influence purchases Promotions impact buying decisions Keyword: consumer behavior, online marketplace, purchase decisions, product quality, promotional attractiveness
Co-Authors Ubaidillah, Hasan