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All Journal Journal of Innovative and Creativity Business Innovation Management and Entrepreneurship Journal
Pratondo, Kalistya Rizki
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Decision Sciences, Operations Research & Management Education Energy Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Customer Trust and Interaction Quality as a Mediating: The Effect of Quality of Information on Purchase Decision Pratondo, Kalistya Rizki; Marsudi, Marsudi; Wijaya, Rahmad
Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 02 (2023): OCTOBER
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v2i02.27474

Abstract

E-retail has one of the problems, such as not being able to provide examples of goods products that consumers want in digital form; therefore, this affects consumer purchasing decisions. Many factors underlie consumer purchasing decisions in e-retail.  This study aims to analyze the role of customer trust and interaction quality in mediating the influence of quality of information on purchase decisions in electronic retail (E-Retail). The population in this study is e-retail users aged 18 years and over who have used or are currently using e-retail. The sample used was 100 people. The analysis technique uses Partial Least Square (PLS). The results showed that quality of information influences purchasing decisions and customer trust, customer trust influences purchasing decisions, quality of information influences interaction quality, and interaction quality influences purchasing decisions and customer trust. It was also found that customer trust and interaction quality can mediate the influence of quality of information on purchasing decisions.
Pengaruh Kolaborasi K-Pop Idol Treasure dan Brand Image Uniqlo Terhadap Keputusan Pembelian Konsumen pada Produk Kaos Uniqlo Indonesia Lathifah, Salma; Nurmadjina, Nurmadjina; Pratondo, Kalistya Rizki
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.9283

Abstract

The global fashion industry faces intense competition, necessitating innovative marketing strategies to attract consumers. In the digital era, consumer behavior is increasingly influenced by public figures, global trends, and social media. The study purpose was to examine the influence of collaboration with K-Pop idol Treasure and Uniqlo's brand image on consumer purchasing decisions for Uniqlo t-shirts in Indonesia using a quantitative method through an explanatory research approach. Materials and methods. Primary data were collected from 100 respondents who had purchased Uniqlo products using purposive sampling, then analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) through SmartPLS 4.0. Results. The findings in this study showed that collaboration with K-Pop idol Treasure had a significant effect on consumer purchasing decisions with a path coefficient of 0.499 and a t-statistic of 5.508, while Uniqlo's brand image was also proven to be significant with a path coefficient of 0.42 and a t-statistic of 4.86. The R² value of 0.75 indicates that 75% of the variation in purchasing decisions can be explained by these two variables. Conclusions. These findings confirm that both collaboration and brand images contributes significantly to consumer purchasing decisions with the variable collaboration has the bigger effect size. Thus, reinforce the importance of a collaborative approach with popular figures as an effective marketing strategy in the context of the clothing retail industry such as Uniqlo.
Co-Authors Lathifah, Salma Marsudi Marsudi Nurmadjina, Nurmadjina Rahmad Wijaya