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All Journal Nama jurnal : International Journal of Education and Humanities Kybernology : Jurnal Ilmu Pemerintahan Dan Administrasi Publik
Lumongga Sianipar
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STRATEGI PEMILIHAN KEPALA DESA DI DESA MEDAN ESTATE KABUPATEN DELI SERDANG Putri Arpani; Lumongga Sianipar; Fransisco Sihaloho; Julia Ivanna
Kybernology Jurnal Ilmu Pemerintahan dan Administrasi Publik Vol. 2 No. 1 (2024): Juni 2024
Publisher : Yayasan Panca Bakti Wiyata Pangandaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71128/kybernology.v2i1.97

Abstract

Penelitian ini membahas pentingnya strategi kampanye dalam pemilihan kepala desa untuk kesuksesan kandidat di Desa Medan Estate, Kabupaten Deli Serdang. Tujuan dari penelitian ini adalah untuk menganalisis strategi kampanye yang efektif dalam pemilihan kepala desa, menyoroti pentingnya transparansi dalam distribusi sembako, dan memahami peran pemilihan kepala desa yang demokratis dalam menciptakan pemerintahan desa yang efektif dan berintegritas. Metode kualitatif dengan jenis penelitian deskriptif digunakan dalam penelitian ini. Hasil penelitian menunjukkan bahwa kandidat yang unggul terfokus pada interaksi langsung dengan masyarakat, pemanfaatan sumber daya desa, dan inklusivitas, sementara kandidat yang gagal cenderung mengandalkan pendekatan emosional dan sosial serta distribusi sembako. Kesimpulan dalam, penelitian ini menegaskan bahwa strategi kampanye yang berorientasi pada interaksi langsung dan pemanfaatan sumber daya desa, serta transparansi dalam distribusi sembako, merupakan kunci kesuksesan dalam pemilihan kepala desa. Pemilihan kepala desa yang demokratis dan transparan sangat penting untuk memastikan terpilihnya pemimpin yang memiliki integritas, kemampuan, dan visi yang jelas, serta untuk menciptakan pemerintahan desa yang efektif dan berintegritas.
The Dynamics of Political Campaign Strategies: A Case Study of PDIP's Victory in the 2024 Langkat Regency Election Lumongga Sianipar; Windwati Pinem
International Journal of Education and Humanities Vol. 5 No. 4 (2025): International Journal of Education and Humanities (IJEH)
Publisher : Ilmu Inovasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58557/(ijeh).v5i4.377

Abstract

The dynamics of local political contests in Indonesia often involve complex challenges, ranging from party competition to controversies surrounding candidates. One of the crucial problems faced in the 2024 Langkat Regency Election was the public's skepticism toward the vice regent candidate, which created a risk of declining electability for the Syah Afandin–Tiorita Surbakti pair. In this context, political parties, particularly the Indonesian Democratic Party of Struggle (PDIP), were required to design a strategic and adaptive campaign to secure voter support. The main objective of this study is to analyze the campaign strategy implemented by PDIP in supporting the Syah Afandin–Tiorita Surbakti candidate pair and to examine how these strategies contributed to electoral success despite the controversies encountered. This study employs a qualitative approach with a descriptive method. Data were collected through interviews with party elites and campaign teams, direct observations during campaign activities, and document studies of campaign materials and media coverage. Data were then analyzed thematically to identify patterns in political marketing practices. The findings reveal that PDIP employed a combination of three political marketing approaches: push marketing, which mobilized the party machine across all levels; pull marketing, which highlighted the strengths and vision of the candidates; and pass marketing, which utilized interpersonal networks to strengthen grassroots engagement. These strategies effectively countered negative perceptions, rebuilt the candidate pair's image, and ultimately secured 55% of the vote in the quick count results. The implications of this study emphasize that well-structured political marketing strategies, when integrated with strong party solidarity and emotional proximity to voters, can be decisive in overcoming reputational challenges and ensuring victory in local elections
Co-Authors Fransisco Sihaloho Julia Ivanna Putri Arpani Windwati Pinem