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All Journal Quantitative Economics and Management Studies Journal of Indonesian Management
Sari, Preti Intan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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Factors Affecting People's Buying Interest in Boba Qiuqiunian Drinks Sari, Preti Intan; Nasution , Muhammad Irwan Padli
Journal of Indonesian Management Vol. 2 No. 2 (2022): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i2.709

Abstract

The purpose of this study is to find out what factors can influence people's buying interest in QIUQIUNIAN Boba drinks, in addition to knowing how to overcome competition between other competitors, as we know that now is the era of boba drinks, then to find out how QIUQIUNIAN Boba drinks introduce their products to be famous among the surrounding community, both children, teenagers and adults.
Influence of Price, Promotion, and Product Quality on Boba Drink Purchase Decisions Through Recommendations as Intervening Variables (Boba Qiuqiunian Drinking Business Case Study) Sari, Preti Intan; Hermain, Hendra; Daulay, Aqwa Naser
Quantitative Economics and Management Studies Vol. 5 No. 5 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2845

Abstract

This research aims to analyze the influence and relationship between five variables, namely price, promotion, product quality on purchasing decisions through recommendations. This type of research is quantitative research. This research was conducted at the QIUQIUNIAN Boba Beverage Company. Sampling used the non-probably sampling method with a remote sampling technique of 100 respondents. Data obtained by distributing questionnaires was then analyzed using multiple linear regression tests and hypothesis testing using SPSS IBM version 22. Based on the research results it can be concluded that: Price has a significant effect on recommendations, Promotion has a significant effect on recommendations, Product quality has no significant effect on recommendations, Purchasing decisions have a significant effect on recommendations.
Co-Authors Aqwa Naser Daulay Hermain, Hendra Nasution, Muhammad Irwan Padli