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All Journal PENG: Jurnal Ekonomi dan Manajemen Jejak digital: Jurnal Ilmiah Multidisiplin
Nazwa Nur Fadhila
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Content Marketing Terhadap Keputusan Pembelian Seblak Teh Windy Karawang di Kabupaten Karawang Nazwa Nur Fadhila; Sungkono
PENG: Jurnal Ekonomi dan Manajemen Vol. 1 No. 2 (2024): Juli: Accounting economics and other economic issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/gqm0hf56

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana strategi content marketing Seblak Teh Windy digunakan dan diterapkan, bagaimana konsumen merespons strategi ini, bagaimana konsumen memiliki minat untuk membeli Seblak Teh Windy Viral, dan seberapa besar pengaruh content marketing terhadap keputusan pembelian konsumen. Untuk penelitian ini, metode studi kasus digunakan, dan analisis regresi sederhana diolah dengan SPSS. Sampel penelitian ini adalah 66 pelanggan Seblak Teh Windy, dan teknik penarikan sampelnya adalah non- probabilitas, atau accidental sampling. Analisis data yang digunakan untuk menguji hipotesis adalah analisis regresi sederhana. Konsumen tentang konten marketing Seblak Teh Windy dianggap cukup. Hasil penelitian ini menunjukkan bahwa minat beli konsumen terhadap Seblak Teh Windy yang viral dan konten marketing memiliki pengaruh
Penerapan Pembelajaran SAINS di Era Digital:Microsite Berbasis Deep Learning dan TPACK pada Materi Penegenalan Panca Indera untuk Siswa SD Kelas IV Dhuwi Noviyanti; Hidayah Indah Paramesthi; Luthfiana Permata Bunda; Mayla Fara Azzahra; Nanda Lina Oryza Septiviana; Nazwa Nur Fadhila; Oktaviana Eka Rahmadani; Liss Dyah Dewi Arini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 6 (2025): NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/vc9z5c36

Abstract

Science learning in elementary schools needs to be designed contextually so that students understand the five senses from an early age, with the aim of health education. Teaching modules are developed with five senses material through a Technological Pedagogical Content Knowledge (TPACK) approach. This module provides an understanding of the five senses (Content Knowledge) with a pedagogical strategy based on Problem Based Learning (Pedagogical Knowledge) applied to encourage sensory exploration in students' learning experiences.The five senses teaching aids which include visualization of the eyes, nose, tongue, ears, and skin, are expected to improve students' understanding of the material being taught. Then, the use of technology such as learning videos and digital evaluation (Technological Knowledge) increases student involvement in understanding the importance of maintaining health from an early age. This study uses the Research and Development (R&D) method with the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). The trial was conducted in 4th grade elementary school involving teachers and students. The results showed that this module was effective in improving students' understanding of the concept of the five senses and their awareness of the importance of maintaining their sense organs. The integration of TPACK in the module allows students to gain a deeper learning experience through the use of technology as an aid. Thus, this module becomes an alternative in learning science and increases learning effectiveness through an optimal combination of content, educational materials, and technology.   
Co-Authors Dhuwi Noviyanti Hidayah Indah Paramesthi Liss Dyah Dewi Arini Luthfiana Permata Bunda Mayla Fara Azzahra Nanda Lina Oryza Septiviana Oktaviana Eka Rahmadani Sungkono