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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Digital Business Management
Uci Rosalinda, Ursula
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of Factors Influencing the Marketing Information System: CRM, Customer Satisfactaction and Sales Effectiveness Uci Rosalinda, Ursula; Hapzi Ali
Dinasti International Journal of Digital Business Management Vol. 4 No. 2 (2023): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i2.1699

Abstract

Literature Review Article Analysis of Factors Affecting Marketing Information System: CRM, Customer Satisfaction and Sales Effectiveness is a scientific article that aims to build research hypotheses on the influence of variables to be used in further research, within the scope of ESSB. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this article are that: 1) CRM influences operational excellence and increases customer satisfaction through a cooperative relationship with the marketing information system. ; 2) Customer satisfaction affects the marketing information system; and 3) sales effectiveness affects the marketing information system. Apart from these 3 exogenous variables that influence the endogenous variables of the Finance Information System there are many other factors including the variables of Planning, Management and Internal Audit of the company.
LITERATURE REVIEW PENGARUH GCG, CSR DAN UKURAN PERUSAHAAN TERHADAP KINERJA KEUANGAN PERUSAHAAN Uci Rosalinda, Ursula; Cris Kuntadi; Rachmat Pramukty
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 3 No. 6 (2022): Jurnal Ekonomi Manajemen Sistem Informasi (Juli 2022)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v3i6.1108

Abstract

Artikel Literatur Review Pengaruh GCG, CSR dan Ukuran Perusahaan tehadap Kinerja Keuangan Perushaan adalah artikel imliah yang bertujuan membangun hipotesis riset pengaruh antar variabel yang akan digunakan pada riset selanjutnya. Metode penulisan artikel Literature Review ini adalah dengan metode library risearch, yang bersumber dari media online seperti Google Scholar, Mendeley dan media online akademik lainnya. Hasil artikel literature review ini adalah: 1) GCG berpengaruh terhadap Kinerja Keuangan Perushaan 2) CSR berpengaruh terhadap Kinerja Keuangan Perushaan; dan 3) Ukuran Perusahaan berpengaruh terhadap Kinerja Keuangan Perushaan.
Co-Authors Cris Kuntadi Hapzi Ali Rachmat Pramukty