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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Jornal Of Tourism Sciences (Toursci)
Nur Cahyani, Siti
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Economics, Econometrics & Finance Other

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Stakeholder Interaction: A Qualitative Approach to Beach Tourism Management Ristana Iswari Santosa, Davina; Nur Cahyani, Siti; Khairune Nisa, An Nuur
Jurnal Toursci Vol 1 No 3 (2023): Vol 1 No 3 December 2023
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v1i3.154

Abstract

This study aims to describe the natural tourism potential of three beaches in the Kanigoro Area.Each beach is managed individually by its respective beach pokdarwis, and its management has nointegration system. The Kanigoro community already has a relatively high level of tourism awareness, and there is a community of photographers who support tourism activities. However, this physical and non-physical potential must be managed effectively and efficiently to improve the welfare of the local Kanigoro community. This research uses descriptive qualitative methods to describe the situation orproblems in the Kanigoro Beach Area. This study allows researchers to understand the context in detail,analyze the variables involved, and explore the perceptions and views of relevant stakeholders.Diversification of tourism products plays a vital role in extending the level of tourist visits by encouragingthem to visit more than one beach to increase the tourism sector's economic benefits by increasing theduration of stay and tourist spending. Jargon "Discover the Beauty of Kanigoro". The Kanigoro CoastalArea is divided into three regional development themes, namely Nguyahan Beach (The Wonders ofKanigoro), Ngobaran Beach (Authentic Kanigoro), and Ngrenehan Beach (Nautical Live of Kanigoro).
Pengaruh Brand Image, Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Batik Danar Hadi Nur Cahyani, Siti; Rosy Rochmatullah, Mahameru
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 6 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v5i6.2630

Abstract

Tujuan riset berikut ialah guna memahami pengaruh kualitas produk, brand image, promosi dan harga pada keputusan pembelian produk batik Danar Hadi baik secara individual maupun bersamaan. Populasi riset ialah pelangggan Batik Danar Hadi dengan sampel riset sejumlah 107 subyek, dan data dihimpun dengan memakai angket. Metode analisis yang dipakai pada riset berikut ialah analisis regresi linier berganda dengan aplikasi SPSS versi 25. Hasil riset mengungkapkan bahwasanya secara individual kualitas produk, brand image, serta harga tidak berdampak pada keputusan pembelian Batik Danar Hadi. Sementara itu, promosi berdampak pada keputusan pembelian Batik Danar Hadi. Selanjutnya, sesuai hasil perhitungan secara simultan, brand image, harga, kualitas produk serta promosi secara bersamaan berdampak signifikan dan positif pada keputusan pembelian Batik Danar Hadi sebesar 31,8%, dan selebihnya senilai 62,8% dipengaruhi oleh variabel lain.
Co-Authors Khairune Nisa, An Nuur Ristana Iswari Santosa, Davina Rochmatullah ., Rochmatullah