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All Journal Jurnal Manajemen Dinasti International Journal of Digital Business Management
Fadhila Dhia Malihah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role of Purchasing Decisions in Mediating the Influence of Personal Selling, Price and Product Quality on Customer Satisfaction Using MICE Services C. Catur Widayati; Fadhila Dhia Malihah; Purnamawati Hellen Widjaja; Yenita Yenita
Dinasti International Journal of Digital Business Management Vol. 4 No. 5 (2023): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i5.2006

Abstract

This study aims to analyze the effect of Personal Selling Services, Price, and Product Quality on customer satisfaction using MICE services. The object of this research is all customers of PT ABC. The population in this study is PT ABC customers in Jabodetabek, and the respondents' plan will be determined by the number of samples based on the Hair formula. Sampling will be carried out by purposive sampling method, which is a sample selected based on its characteristics. The analysis technique uses Smart PLS (Partial Least Square) 3.0 analysis. Quantitative analysis methods with SEM analysis tools and Smart PLS 3.3 tools. The results of this study show that Personal Selling has a positive and significant effect on Purchasing Decisions, but price shows a significant negative effect on Purchasing Decisions , besides that Product Quality shows a positive and significant effect on Purchasing Decisions. Therefore, considering the existing market share, companies should improve purchasing decisions by paying attention to service quality and product quality through the application of attractive prices. The Technology Readiness Level of this study is Level 3. Analytic and experimental critical functions and/or proofs of concept characteristics. Active research and development begins, this includes analytical studies and empirical studies to physically validate the analytical predictions of separate elements of the technology.
Digital Tourism Promotion: Social Media, E-WOM, and Celebrity Endorsement in Jakarta Catur Widayati; Fadhila Dhia Malihah; Hasliza Abdul Halim
Jurnal Manajemen Vol. 29 No. 3 (2025): October 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i3.2706

Abstract

The COVID-19 pandemic has caused unprecedented disruptions to the global tourism industry, with the absence of tourists and flight restrictions exacerbating challenges for tourism-dependent economies like Indonesia. This study examines the socio-economic impact of the pandemic on Jakarta's tourism sector, focusing on the effectiveness of large-scale social restrictions (PSBB), economic repercussions, and long-term resilience strategies. The research highlights the role of Social Media Advertising, Electronic Word of Mouth (E-WOM), Celebrity Endorsements in influencing tourist behavior. Using a sample of 260 respondents who engaged in tourism activities, the data was analyzed through Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The findings reveal that Brand Image positively influences Visit Intention, while Celebrity Endorsement directly affects Visit Intention but not Brand Image. E-WOM and Social Media Advertising positively impact both Brand Image and Visit Intention. These results provide valuable insights for policymakers in navigating pandemic recovery strategies for Jakarta’s tourism sector.
Co-Authors C. Catur Widayati Christina Catur Widayati Hasliza Abdul Halim Purnamawati Hellen Widjaja Yenita Yenita