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All Journal Ranah Research : Journal of Multidisciplinary Research and Development Andalasian International Journal of Social and Entrepreneurial Development
Kurnia Sari, Dessy
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Pengaruh Brand Ambassador dan Fanatisme Penggemar pada Keputusan Pembelian di Tokopedia dengan Gender sebagai Variabel Moderasi Lajmi Marahmi, Feja; Kurnia Sari, Dessy; Alfitman, Alfitman
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 5 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Juli 20
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i5.1109

Abstract

Studi ini bertujuan untuk menjelaskan pengaruh duta merek dan fanatisme penggemar pada keputusan pembelian di Tokopedia dengan gender sebagai moderasi. Populasi penelitian ini adalah penggemar BTS yang telah melakukan pembelian di Tokopedia yang melibatkan 150 responden yang terdiri dari 75 responden laki-laki dan 75% responden perempuan. Para responden dipilih dengan menggunakan sampel Studi ini menggunakan metode penelitian kuantitatif dan jenis penelitian dalam studi ini adalah jenis penelitian Survey Cross Sectional. Data yang diperoleh dari data primer adalah melalui distribusi kuesioner kepada responden melalui Google Form. Analisis data dilakukan menggunakan pendekatan Structural Equation Model (SEM) berdasarkan Parcial Least Square (PLS) dengan pemrosesan data menggunakan perangkat lunak Smart PLS. Hasil penelitian menunjukkan bahwa para duta merek memiliki efek positif dan signifikan pada keputusan pembelian di Tokopedia, fanatisme memiliki efek yang positif dan penting pada keputusan membeli di tokopedia, dan gender tidak memoderasi pengaruh para ambassador merek dan fanatisma penggemar pada keputusan belanja di Tokopedia.
Innovation in Making Wet Noodles from Local Ingredients: Assistance to The Use of Natural Coloring in The PKK Community in Nagari Padang Toboh Ulakan Wellyalina, Wellyalina; Games, Donard; Kurnia Sari, Dessy
Andalasian International Journal of Social and Entrepreneurial Development Vol. 4 No. 01 (2024): Andalasian International Journal of Social and Entrepreneurial Development
Publisher : Institute of Research And Community Service, Andalas University / LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aijsed.4.01.5-9.2024

Abstract

Nagari Padang Toboh Ulakan in Pariaman Regency faces the challenge of low education with the majority of the population having only completed basic education. Focus on earning income replaces interest in pursuing higher education. However, local agriculture has not had a significant economic impact, and the lack of product marketing become a problem. Community empowerment programs, including hydroponic gardening, are one solution to this problem. The PKK community has vegetables such as pakcoy that have not been utilized optimally. In discussions, the processing of pakcoy into noodles has not been optimally successful. In fact, pakcoy can be a healthy natural coloring for noodles. The training aims to increase PKK community’s knowledge about the use of natural pakcoy coloring in noodles. Various methods are applied, ranging from education, training, to demonstrations. After the training, there was increased understanding and innovation in pakcoy processing, improving the nutritional value and appearance of the noodles. Discussions with resource persons help understand the stages of serving noodles according to standards. Training also improves knowledge of the right ingredients for noodles and product storage skills. This activity provides a broad understanding of the use of natural pakcoy coloring in noodles. Apart from improving the quality of noodle products, it also contributes to better marketing and improving the economic welfare of local communities
Co-Authors Alfitman Alfitman Alfitman Alfitman Donard Games Lajmi Marahmi, Feja Wellyalina, Wellyalina