Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Universitas Bung Hatta Ranah Research : Journal of Multidisciplinary Research and Development Andalasian International Journal of Social and Entrepreneurial Development
Kurnia Sari, Dessy
Unknown Affiliation
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Brand Ambassador dan Fanatisme Penggemar pada Keputusan Pembelian di Tokopedia dengan Gender sebagai Variabel Moderasi Lajmi Marahmi, Feja; Kurnia Sari, Dessy; Alfitman, Alfitman
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 5 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Juli 20
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i5.1109

Abstract

Studi ini bertujuan untuk menjelaskan pengaruh duta merek dan fanatisme penggemar pada keputusan pembelian di Tokopedia dengan gender sebagai moderasi. Populasi penelitian ini adalah penggemar BTS yang telah melakukan pembelian di Tokopedia yang melibatkan 150 responden yang terdiri dari 75 responden laki-laki dan 75% responden perempuan. Para responden dipilih dengan menggunakan sampel Studi ini menggunakan metode penelitian kuantitatif dan jenis penelitian dalam studi ini adalah jenis penelitian Survey Cross Sectional. Data yang diperoleh dari data primer adalah melalui distribusi kuesioner kepada responden melalui Google Form. Analisis data dilakukan menggunakan pendekatan Structural Equation Model (SEM) berdasarkan Parcial Least Square (PLS) dengan pemrosesan data menggunakan perangkat lunak Smart PLS. Hasil penelitian menunjukkan bahwa para duta merek memiliki efek positif dan signifikan pada keputusan pembelian di Tokopedia, fanatisme memiliki efek yang positif dan penting pada keputusan membeli di tokopedia, dan gender tidak memoderasi pengaruh para ambassador merek dan fanatisma penggemar pada keputusan belanja di Tokopedia.
Innovation in Making Wet Noodles from Local Ingredients: Assistance to The Use of Natural Coloring in The PKK Community in Nagari Padang Toboh Ulakan Wellyalina, Wellyalina; Games, Donard; Kurnia Sari, Dessy
Andalasian International Journal of Social and Entrepreneurial Development Vol. 4 No. 01 (2024): Andalasian International Journal of Social and Entrepreneurial Development
Publisher : Institute of Research And Community Service, Andalas University / LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aijsed.4.01.5-9.2024

Abstract

Nagari Padang Toboh Ulakan in Pariaman Regency faces the challenge of low education with the majority of the population having only completed basic education. Focus on earning income replaces interest in pursuing higher education. However, local agriculture has not had a significant economic impact, and the lack of product marketing become a problem. Community empowerment programs, including hydroponic gardening, are one solution to this problem. The PKK community has vegetables such as pakcoy that have not been utilized optimally. In discussions, the processing of pakcoy into noodles has not been optimally successful. In fact, pakcoy can be a healthy natural coloring for noodles. The training aims to increase PKK community’s knowledge about the use of natural pakcoy coloring in noodles. Various methods are applied, ranging from education, training, to demonstrations. After the training, there was increased understanding and innovation in pakcoy processing, improving the nutritional value and appearance of the noodles. Discussions with resource persons help understand the stages of serving noodles according to standards. Training also improves knowledge of the right ingredients for noodles and product storage skills. This activity provides a broad understanding of the use of natural pakcoy coloring in noodles. Apart from improving the quality of noodle products, it also contributes to better marketing and improving the economic welfare of local communities
The Role of Social Capital in Innovation and Performance: Evidence From Women Owned Smes in a Matrilineal Society Games, Donard; Putri Ananda, Resky; Kurnia Sari, Dessy; Abbas, Asmi; Patrisia Komalasari, Sanda; Albatati, Bader Albatati
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 19 No 2 (2024): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v19i2.24877

Abstract

Women-owned small and medium-sized enterprises (SMEs) may have difficulties in establishing networks and business partnership. This is in particular because they may have limitations in building social interaction, which in turn enhances their entrepreneurial activities and business performance. However, this may differ in matrilineal such as Minangkabau, where women have privileges, including in business activities. They are inherited ancestral properties such as land and houses that can be seen as valuable assets in starting and developing businesses. Therefore, it is interesting to know whether women-owned SMEs in Minangkabau can benefit from social capital, more specifically, bridging social capital. This type of social capital signifies social interaction with weak ties or new people from new places. This paper aims  to examine the relationships between social capital, innovation, and performance in the context of women-owned SMEs in Minangkabau. We employed a quantitative approach using smartPLS 4.0. Data were analyzed from 100 women-owned SMEs in Padang, the capital of West Sumatra. It was found that bridging social capital is significantly and positively related to innovation and performance. Additionally, innovation mediated the relationship between bridging social capital and women-owned SME performance. Accordingly, promoting bridging social capital and innovation to women-owned SMEs is an effective way to enhance business performance. This may confirm that women-owned SMEs need to expand their social interaction with new people and from new places. In this case, they can benefit from digital technology facilitating this and increase their degree of innovation.
Co-Authors Abbas, Asmi Albatati, Bader Albatati Alfitman Alfitman Alfitman Alfitman Donard Games Lajmi Marahmi, Feja Putri Ananda, Resky Sanda Patrisia Komalasari Wellyalina, Wellyalina