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All Journal Jurnal Mirai Management Economic: Journal Economic and Business
Cahyati, Dwi Utami
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Literature Study: Comparison of the Effectiveness of the Stepping Stone Method and the Modified Distribution (MODI) Method for Optimizing Transportation Costs Harahap, Lokot Muda; Ambarita, Cristin Melani Br; Cahyati, Dwi Utami; Sihotang, Maria Magdalena; Situmorang, Romulus; Silaban, Marthen Yosef
Economic: Journal Economic and Business Vol. 2 No. 3 (2023): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v2i3.612

Abstract

The purpose of transportation is to determine optimal distribution patterns from various sources (supply) to various destinations (demand) to minimize overall production and transportation costs. This literature research is a type of descriptive qualitative research with literature review. The aim of this research is to provide an overview of the comparative effectiveness of the Stepping Stone Method and the Modified Distribution Method (MODI) for optimizing transportation costs. Based on the results of the study conducted using a case study example in the reference journal, the results show that the use of these two methods produces the same amount of results. However, the researcher provides a study that is: The Stepping Stone Method will be more effectively used if the transportation problem is small and simple, an optimal guaranteed solution is required, and sufficient time and resources are available for calculation. Meanwhile, the Modified Distribution Method will be more effective if: Large and complex transportation problems, Near-optimal solutions with time efficiency are required, and Users are not familiar with optimization methods.
Pengaruh Variasi Produk Dan Social Media Marketing Terhadap Keputusan Pembelian Di Kedai Kopi Kebun Kecamatan Percut Sei Tuan Kabupaten Deli Serdang Cahyati, Dwi Utami; Chalil, Syahrizal
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.10029

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variasi produk dan social media marketing terhadap keputusan pembelian di Kedai Kopi Kebun Kecamatan Percut Sei Tuan Kabupaten Deli Serdang. Variasi produk merupakan upaya strategis dalam menyediakan beragam pilihan produk bagi konsumen baik dari segi jenis, ukuran, kualitas, maupun aspek lainnya sedangkan social media marketing merupakan salah satu bentuk pemasaran digital yang memanfaatkan platform media sosial untuk mempromosikan suatu produk atau layanan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linear berganda. Adapun populasi dalam penelitian ini berjumlah 1.008 orang dengan penggunaan sampel sebanyak 213 responden yang merupakan konsumen Kedai Kopi Kebun. Hasil penelitian menunjukkan bahwa variasi produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, dengan nilai beta sebesar 0,223 dan nilai signifikansi 0,000. Social media marketing juga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, dengan nilai beta sebesar 0,425 dan nilai signifikansi 0,000. Serta secara simultan, kedua variabel tersebut memiliki pengaruh sebesar 56% terhadap keputusan pembelian berdasarkan nilai Adjusted R Square, yang berarti bahwa 44% lainnya dipengaruhi oleh variabel lain yang tidak dijelaskan dalam penelitian ini. Kata Kunci : Variasi Produk, Social Media Marketing, Keputusan Pembelian, Kedai Kopi Kebun
Co-Authors Ambarita, Cristin Melani Br Chalil, Syahrizal Lokot Muda Harahap, Lokot Muda Sihotang, Maria Magdalena Silaban, Marthen Yosef Situmorang, Romulus