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All Journal Feedback International Journal of Communication
Kasturi Pomal
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Languange, Linguistic, Communication & Media Social Sciences

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Transformative Impact of ICT on Education: Leveraging Technology and Communication to Enhance Teaching and Learning Rakshak Bharti; Kasturi Pomal; Mariyam Ahmed; Chandra Bhooshan Singh
Feedback International Journal of Communication Vol. 1 No. 3 (2024): September 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i3.39

Abstract

This research investigates the transformative role of Information and Communication Technology (ICT) in educational systems, with a specific focus on its impact on both teachers and students. As ICT becomes more integrated into classrooms, understanding its benefits and challenges is critical for enhancing the teaching and learning experience. The study employed a literature review approach, analyzing existing research on the use of ICT in schools, particularly focusing on its effects on student motivation, participation, achievement, and the attitudes of both students and teachers toward ICT integration. Various studies and case reports from diverse educational settings were examined to assess the overall impact. The findings indicate that ICT adoption in classrooms generally results in positive outcomes. Most studies reported a significant increase in students' motivation to learn, shifting away from traditional teaching methods. The research also highlighted improvements in students’ success rates, participation, computer skills, and overall academic achievement. However, some challenges were identified in ICT integration, particularly due to the advanced technological skills of younger generations, which, if not properly managed, could lead to misuse of technology for non-educational purposes. ICT has a transformative impact on education, enhancing student motivation, participation, and achievement. However, careful planning and oversight are required to ensure that technological advancements are used effectively in the classroom setting.
The Impact of Surrogate Advertising on Public Perception and Awareness on Chhattisgarh with Special Reference to Raipur. Kasturi Pomal; Rakshak Bharti
Feedback International Journal of Communication Vol. 1 No. 2 (2024): June 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i2.28

Abstract

The industries often argue in defence of advertising their products such as alcohol and tobacco, citing the significant taxes they contribute. Despite the decline in tobacco advertising, both alcohol and tobacco industries continue to promote their products indirectly through surrogate advertisements. These ads often endorse other products under the same brand or present altered versions of the original products, exerting similar influences on consumers' perceptions. The primary objective of this study is to investigate the impact of surrogate advertising, utilizing primary data gathered through surveys to assess public awareness and perceptions. Given India's diverse cultural landscape and demographics, understanding the actual effects of these ads is crucial. It is essential to determine whether the general public comprehends how surrogate advertisements function and whether they can distinguish them from regular advertisements. Ultimately, the focus should be on evaluating the influence of these ads on both the market and individuals and understanding viewers' perspectives on them.
Co-Authors Chandra Bhooshan Singh Mariyam Ahmed Rakshak Bharti