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All Journal Kediri Journal of Journalism and Digital Media Feedback International Journal of Communication
Ulfi Nurfaiza
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Digital Public Relations Strategy for Promoting E-Filing Services to Enhance Public Service at the Pratama Tulungagung Tax Office Robby Wahyudi; Ulfi Nurfaiza; Fikri Amiruddin Imsani
Feedback International Journal of Communication Vol. 1 No. 3 (2024): September 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i3.52

Abstract

The Pratama Tulungagung Tax Service Office is embracing the rapid advancements in technology, which necessitates the use of digital media to enhance its operations, particularly in public service delivery. This study aims to investigate the digital public relations (PR) strategies employed to promote E-Filing services and improve public service quality at the Pratama Tulungagung Tax Service Office. Specifically, the research examines how digital PR leverages social media platforms, such as Instagram, Facebook, Twitter, and YouTube, to communicate effectively with the public. By utilizing these platforms, the office aims to raise awareness and improve the accessibility of its E-Filing services, ultimately enhancing user experience and satisfaction. This research employs a qualitative methodology, with data gathered through a combination of observations, interviews, and documentation at the Pratama Tulungagung Tax Service Office. Data analysis focuses on the strategic use of digital media by the office's PR team to reach and engage a wider audience, thereby improving the public's understanding and use of E-Filing services. The findings that digital PR plays a significant role in facilitating the dissemination of information related to E-Filing services, contributing to more efficient and transparent public service delivery. The study concludes that effective digital communication strategies not only promote service awareness but also enhance the overall quality of public services provided by the Pratama Tulungagung Tax Service Office.
Utilization of Instagram as a Marketing Communication Media for Dhy Hijab Fashion Store Ulfi Nurfaiza
Kediri Journal of Journalism and Digital Media (KJOURDIA) Vol. 2 No. 2 (2024): KJOURDIA: Kediri Journal of Journalism and Digital Media
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/kjourdia.v2i2.2609

Abstract

Abstract Marketing products on digital platforms certainly cannot be separated from the use of strategies and the right role of marketers. This is exploited by one of the fashion stores, namely Dhy Hijab, which uses Instagram as a marketing medium for its products. The aim of this research is to find out the use of Instagram which was chosen as a marketing medium by Store Dhy Hijab. This research uses a descriptive qualitative method, which emphasizes a detailed discussion of the objects studied and arranged in a scientific setting. The theory used in this research is the theory used in this research is the Integrated Marketing Communication (IMC) marketing communication mix theory. The final result of this research is product marketing carried out by Dhy Hijab using 8 marketing communication mix tools, namely advertising, sales promotion, public relations and publications, personal selling, direct marketing, interactive marketing, word of mouth marketing, and events. Through the marketing communication mix activities carried out by Dhy Hijab, Dhy Hijab can maintain its business amidst the high competition in the fashion business sector.        
The Identity of Widowed Women in the Digital Era Ulfi Nurfaiza; A. Fikri Amiruddin Ihsani
Feedback International Journal of Communication Vol. 1 No. 2 (2024): June 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i2.34

Abstract

The digital era has significantly changed the perspectives and ways of communication for individuals, including women with widow status. Previously, during the patriarchal era, cultural values and norms established that widowed women faced more severe life challenges and received negative stigmas. According to data from DataIndonesia.id, the percentage of widows in Indonesia was higher than that of widowers in 2021. Divorced women accounted for 12.83% of the population, including those divorced by death or alive. Meanwhile, the percentage of divorced men was 4.32%. The digital era has impacted social changes, with the high number of widowed women indicating that women now have greater opportunities to enhance their capacities, which also affects their economic fulfillment. This research aims to understand the identity of widowed women in the digital era in terms of externalization, objectivation, and internalization. The study employs a qualitative approach using social construction. Data collection techniques include in-depth interviews, observations, and documentation. The findings of this research indicate that widowed women feel that their role teaches them the meaning of independence, allowing them to work or pursue careers without limitations. They can optimize social media as a platform to enhance their quality and relationships, and others acknowledge that these women are comfortable and confident with their current status. Being a widow is no longer something to be feared or constantly stigmatized; it has evolved with the development of technology and information.
Co-Authors A. Fikri Amiruddin Ihsani Fikri Amiruddin Imsani Robby Wahyudi