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All Journal Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Tadris: Jurnal Pendidikan Islam
Ulfa Diana
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Religion Humanities Education Social Sciences

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Consumer Behavior in Choosing Madrasah ‎Education Institutions: Kotler’s Perspective Baharun, Hasan; Ulfa Diana
TADRIS: Jurnal Pendidikan Islam Vol 18 No 1 (2023)
Publisher : State Islamic Institute of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/tjpi.v18i1.8422

Abstract

The purpose of this study is to investigate the community's choice-making behavior using Kotler's four-pillar model: product, price, place, and promotion. This study uses a qualitative approach with a case study. In-depth interviews with key informants, along with careful observation and recording gained during the field study, were the primary methods for data collection. The method of data analysis was carried out cyclically, with the stages of data display, data reduction, and conclusion serving as the checkpoints. According to the research findings, cunsomer behavior in choosing madrasa education institutions is influenced by marketing stimuli/mix, in addition to other stimuli and buyer responses. The findings of this research have ramifications for the necessity of management of educational institutions knowing the desires and requirements of the community for the path of institutional development.
Penerapan Sistem Informasi Manajemen Pendidikan pada TPQ Zainul Hasan Desa Pasembon Kotaanyar Probolinggo Muhammad Ainul Yaqin; Ulfa Diana; Ainayatul Kholila
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 1 No. 3 (2022): Desember : Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1243.07 KB) | DOI: 10.56910/jispendiora.v1i3.303

Abstract

The education management information system or SIMDIK is an information system used for the management needs of educational institutions. Along with the rapid development of information technology, researchers are aware of the importance of the need for an information technology-based management information system mechanism. The purpose of this study was to analyze the extent to which an education management information system was implemented at TPQ Zainul Hasan, Pasembon Village, Kotaanyar Probolinggo and to obtain data on the benefits of implementing an education management information system on the institutional environment at TPQ Zainul Hasan. The research method used is descriptive qualitative. Data collection methods used are observation, interviews and documentation. The data analysis technique that the researcher uses is qualitative analysis by means of data reduction and data presentation. The results obtained are that TPQ Zainul Hasan has utilized all the facilities or infrastructure that support the implementation of an education management information system known as EMIS, so that specifically with the development of this education management information system, it can provide improved educational services including helping facilitate data management. related to the institution and is an interactive medium between the institution and the guardian of students.
Co-Authors Ainayatul Kholila Baharun, Hasan Tamaulina Br Sembiring