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All Journal Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences Jurnal Sains dan Teknologi Widyaloka (JSTekWid) IIJSE
Yono Maulana
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Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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The Influence of the 5A Customer Path on Online Purchasing Decisions (Case Study: 3SECOND Kuningan) Affan NurFadillah Zein; Wenda Surya Lugina; Jefry Romdony; Yono Maulana
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14684

Abstract

The purpose of this study is to analyze the influence of variables in the Customer Path 5A concept (Aware, Appeal, Ask, Act, and Advocate) on Online Purchasing Decision among users of 3SECOND products through multiple linear regression analysis. Quantitative research was used to collect data through the distribution of questionnaires. This study involved 150 respondents, selected using the Hair et al 2021 method (6x25) to take samples. Criteria relevant to the research objectives were used to select respondents. Data were collected using a questionnaire with a Likert scale (1–5). Based on the results of the study, it can be concluded that the 5A Customer Path (Aware, Appeal, Ask, Act, and Advocate) has a significant influence on the online purchasing decisions of 3SECOND products in Kuningan. Each stage in the 5A model plays a role in shaping perceptions, interest, interaction, purchasing decisions, and consumer loyalty to the 3SECOND brand.
The Influence of Live Streaming, E-Wom, and Discounts on Impulsive Buying of Skincare Products at Tiktok Shop Alifia Salsabila Putri; Claudya Marceline; Alawiahtul Aeni; Yono Maulana
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9369

Abstract

The development of TikTok Shop has created a trend for interactive and easy online shopping. This has an impact on increasing impulse buying behavior, especially for skincare products. This research aims to determine the influence of live streaming, E-WOM, and discounts on impulse purchasing behavior for skincare products at the TikTok Shop. This research uses a quantitative approach with a causal design. The sampling technique used non-probability and purposive sampling with a total of 126 TikTok Shop users. The data obtained was analyzed using SmartPLS. The results of this research show that live streaming, E-WOM, and discounts have a positive and significant influence on impulse purchases of skincare products at the TikTok Shop. Based on the findings of this research, sellers are advised to collaborate with influencers, develop a strong E-WOM strategy, and implement discount strategies to maximize sales
The Influence of Digital Marketing, Product Quality, and Consumer Behavior on Purchase Decisions at Point Coffee Cirebon Muhammad Farhan Maulana; Yono Maulana; Jefry Romdonny
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7969

Abstract

This study aims to analyze the influence of digital marketing, product quality, and consumer behavior on purchasing decisions at Point Coffee Cirebon. This study uses a quantitative approach with a survey method involving 150 respondents who are consumers of Point Coffee Cirebon. Data were collected through a questionnaire that measures consumer perceptions of digital marketing, product quality, and behavioral factors that influence their purchasing decisions. Data analysis was carried out using multiple regression methods to test the influence of each independent variable on purchasing decisions. The results of the study indicate that digital marketing, product quality, and consumer behavior significantly influence consumer purchasing decisions at Point Coffee Cirebon. Specifically, effective digital marketing through social media platforms has a major positive impact on purchasing decisions, followed by product quality which is the main factor in attracting consumers. These findings provide important implications for Point Coffee managers in formulating more targeted marketing strategies that are in accordance with consumer preferences. This study is expected to provide insight for coffee entrepreneurs in improving their business performance through the implementation of appropriate digital marketing strategies and improving product quality.
SISTEM DETEKSI DINI PEMETAAN SEBARAN BENCANA MENGGUNAKAN PLATFORM WEB Yono Maulana; Muhamad Ahmadin
Jurnal Sains dan Teknologi Widyaloka (JSTekWid) Vol. 3 No. 1 (2024): Vol 3 No 1 (2024)
Publisher : Akademi Manajemen Informatika dan Komputer Widyaloka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/jstekwid.v3i1.206

Abstract

Sistem Deteksi Dini adalah suatu sistem yang dirancang untuk mendeteksi ancaman bencana secara dini dan memberikan peringatan kepada masyarakat yang terdampak. Dalam era digital saat ini, penggunaan platform web telah menjadi alat yang efektif untuk mengimplementasikan early warning system (EWS) dan memetakan sebaran bencana. Implementasi EWS berbasis web memanfaatkan teknologi dan data terkini untuk memberikan informasi yang cepat, akurat, dan mudah diakses kepada pengguna. Platform web memungkinkan pihak berwenang, seperti badan penanggulangan bencana, untuk mengumpulkan dan mengintegrasikan data dari berbagai sumber seperti stasiun pemantauan cuaca, sensor gempa bumi, dan laporan masyarakat. Dalam kesimpulan, implementasi EWS berbasis web merupakan langkah yang penting dalam upaya mitigasi bencana. Dengan memanfaatkan teknologi dan platform web, informasi tentang sebaran bencana dapat disajikan secara cepat dan akurat kepada pihak berwenang dan masyarakat. Hal ini memungkinkan pengambilan keputusan yang lebih baik dan respons yang lebih efektif dalam menghadapi bencana.
The Influence of Fear of Missing Out, Live Steaming Selling, and Influencer Marketing on Impulse Buying Behavior for Glad2glow Products on TikTok Shop Wulan Nopfianti; Ramlah Puji Astuti; Yono Maulana
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 6 No 1 (2026): IJHESS AUGUST 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v6i1.2436

Abstract

This study aims to examine the influence of FoMO, Live Streaming Selling, and Influencer Marketing on impulse purchases. A total of 154 respondents residing in CIAYUMAJAKUNING were selected as the study sample using an incidental non-probability sampling technique. The study population was the CIAYUMAJAKUNING community who had purchased Glad2glow products from TikTok Shop. The data was analysed with the help of SmartPLS 4.0 and structural equation modelling using PLS-SEM. With outer loadings > 0.70, AVE > 0.50, and composite reliability values > 0.70, all indicators satisfied the validity and reliability standards, according to the evaluation of the measurement model. There is a positive and statistically significant relationship between impulse buys and factors like FoMO, Live Streaming Selling (LSS), and Influencer Marketing (IM). To be more precise, impulse buying is positively and significantly impacted by FoMO (β = 0.396, t = 5.990, p = 0.000), Influencer Marketing (β = 0.378, t = 3.981, p = 0.000), and Live Streaming Selling (β= 0.157, t = 2.180, p = 0.029), the least significant of the three. Simultaneously, the structural model demonstrates strong explanatory power, as the three independent variables together account for 63.2% (  = 0.632) of the variation in impulse buying behavior, while the remaining 36.8% is influenced by other factors outside the study
Co-Authors Affan NurFadillah Zein Alawiahtul Aeni Alifia Salsabila Putri Claudya Marceline Jefry Romdony Muhamad Ahmadin Muhammad Farhan Maulana Ramlah Puji Astuti Romdonny, Jefry Wenda Surya Lugina Wulan Nopfianti