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All Journal Jurnal Multidisiplin Sahombu International Journal of Social and Education (INJOSEDU)
Kristopo, Kristopo
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Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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INTEGRATED MARKETING COMMUNICATION STRATEGY IN INCREASING SALES IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) Loso Judijanto; Kristopo, Kristopo; Setyo Wibowo, Edy
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 6 (2024): September
Publisher : Pondok Pesantren Baitul Quran

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This research aims to examine Integrated Marketing Communication (IMC) strategies in the context of Micro, Small and Medium Enterprises (MSMEs) and their impact on increasing sales. Through a comprehensive literature review, this study analyzes various aspects of IMC implementation in MSMEs, including challenges, opportunities and best practices that can be adopted. The method used in this research is systematic literature analysis, utilizing the latest scientific sources such as academic journals, industry reports and relevant case studies. The main focus of the research is on the period 2010-2023, covering the latest developments in digital marketing strategies and their impact on MSMEs. The research results show that effective IMC implementation can significantly increase MSME sales through several key mechanisms: (1) increasing brand awareness, (2) marketing cost efficiency, (3) increasing customer engagement, and (4) optimizing marketing channels. However, research also identifies several key challenges that MSMEs face in adopting IMC, including limited resources, lack of technical expertise, and difficulties in measuring return on investment (ROI). The study concludes that despite the challenges, IMC offers significant potential for MSMEs to increase their competitiveness and sales. The proposed recommendations include a gradual approach in implementing IMC, a focus on cost-effective use of digital technology, and developing the internal capacity of MSMEs in planning and executing integrated marketing strategies.
Use of Social Media as E- Learning Media on the Understanding of Alifa Kids Kemang Sari Paud Students in the Period of March-June 2020 Kristopo, Kristopo
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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The rapid development of technology has significantly impacted the role of the internet and social media in society. Their use is no longer limited to connecting those far away or simply seeking information. Social media is now also being used for educational purposes, or e-learning . This study was conducted to determine how the use of social media as a learning medium impacts early childhood understanding. Interviews, questionnaires, observations, and literature review were used throughout the study. The goal was to assess the understanding of early childhood students during e-learning . The respondents in this study were 17 parents of students at Alifa Kids Kemang Sari Kindergarten. Each respondent was asked several questions related to the use of social media for e-learning as a learning medium for children in early childhood education. The results of processing respondent data show that the use of social media as an e-learning learning medium is not appropriate because the number of students who do not understand the material is greater than the number of students who understand the content of the material displayed on learning media via social media.
Co-Authors Loso Judijanto Setyo Wibowo, Edy