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All Journal Cakrawala Ekonomi dan Keuangan
Gea, Apolnius Gea
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Economics, Econometrics & Finance

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PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA PT. SUMBER ALFARIA TRIJAYA TBK Gea, Apolnius Gea; Mulyadi, Mulyadi
Cakrawala Akuntansi & Manajemen Vol 31 No 1 (2024): Januari - Juni
Publisher : LPPM Swadaya Institute of Business and Communication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70005/cakrawala.v31i1.74

Abstract

This study aims to determine how much influence promotion and service quality have on purchasing decisions. The research method used in this study is a survey, with random sampling data collection techniques. Analysis using multiple linear regression with SPSS Version 24.00 program. The research variables are promotion and service quality as independent variables and purchasing decisions as the dependent variable. The results showed that the relationship between promotion variables and service quality had a major nfluence on purchasing decisions.
Co-Authors Mulyadi Mulyadi