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All Journal Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Suryananta, I Putu Bagus
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences

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The Influence of Pricing and Digital Promotion Through Instagram on Tourists' Purchase Interest at the Haven Bali Seminyak Hotel Suryananta, I Putu Bagus; Suastini, Ni Made; Pitanatri, Putu Diah Sastri
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10881

Abstract

This study examines the effect of pricing and digital promotion through Instagram on tourist purchasing interest at The Haven Bali Seminyak. Using a quantitative method with 100 respondents, this study applies validity, reliability, multiple linear regression analysis, F test, T test, and coefficient of determination analysis. Data were processed using SPSS. The results show that pricing and digital promotion have a significant effect simultaneously and partially on tourist purchasing interest. Both variables contribute 61% to purchasing interest. Multiple linear regression analysis shows a positive effect of 0.337 for price and 0.317 for promotion. The T test produces a significance value of 0.000 <0.05 for both variables. The F test proves the significant effect of both variables together on purchasing interest with a significance level of 0.000 <0.05.
Co-Authors Ni Made Suastini, Ni Made Sastri Pitanatri, Putu Diah