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All Journal International Journal of Scientific Multidisciplinary Research (IJSMR) Variable Research Journal
Doni Dirgantara Asikin
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Social Sciences

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The Influence of Product Quality and Price on Purchasing Decisions for Fashion Products for Users of the Shopee Marketplace in the Community of Sukagalih Village RT 05 Bandung City Neng Tika; Doni Dirgantara Asikin
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i6.9958

Abstract

The purpose of this study was to determine how much influence product quality and price have on purchasing decisions for fashion products on the shopee marketplace in the Sukagalih RT 05 village community. This research method uses associative and descriptive methods. the sample size of this study was 146 respondents where the unit of analysis in this research was shopee marketplace users who had bought fashion products. The analysis technique used is multiple linear regression analysis, besides that, the t-test and F test were also carried out. Based on the results of the study, it shows that product quality partially has a significant effect on purchasing decisions by 35%, while price has an effect of 54% and simultaneously has a significant effect on purchasing decisions for fashion products on the shopee marketplace in the Sukagalih RT 05 village community by 89%. The implication of this research is that there is a need for improvement in the quality of the products offered by the seller and the need for price adjustments to match the actual value of the product. Sellers need to ensure that the price offered reflects the quality and features of the product provided
Influence of Service Quality and Prices on Lazada Customer Satisfaction (Case Study of the Community of RW 10 Galanggang Batujajar Village, West Bandung District) Syipa Fauziah; Doni Dirgantara Asikin
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i6.9959

Abstract

his research was conducted on an online shopping application. This research aims to determine the influence of service quality and price on Lazada consumer satisfaction, both partially and simultaneously. The research uses descriptive and associative methods, the unit of analysis in this research is the people of RW 10, Galanggang Batujajar Village, West Bandung Regency who have used or are currently using Lazada. The sample in this study consisted of 100 respondents. The analytical method for this research uses multiple linear regression analysis. The research instrument uses a questionnaire and tests validity and reliability. The findings of the study indiate that pricing and service quality may have a simultaneous or partial impact on customer satisfaction. The suggestion in this research is that the Lazada application is expected to be able to improve service quality and adjust prices to the quality of services and products so that consumer satisfaction can be met
PENGARUH E-SERVICE QUALITY DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUASAN PENGGUNA APLIKASI MOBILE JKN (Studi Kasus Pengguna Aplikasi Mobile JKN di Kota Cimahi) Doni Dirgantara Asikin; Chumaidulloh Alam
VARIABLE RESEARCH JOURNAL Vol. 1 No. 01 (2024): APRIL 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar kontribusi pengaruh E-Service Quality dan Kemudahan Penggunaan terhadap Kepuasan Pengguna baik secara parsial maupun simultan. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan metode asosiatif. Penelitian ini yang menjadi unit analisis adalah individu yaitu pengguna Aplikasi Mobile JKN di Kota Cimahi. Sampel dalam penelitian ini berjumlah 100 responden. Metode Teknik sampling yang digunakan adalah nonprobability insidental sampling. Metode analisis menggunakan analisis regresi linear berganda. Instrumen penelitian menggunakan kuesioner dan pengujian validitas dan reliabilitas. Berdasarkan hasil penelitian menunjukkan bahwa terdapat pengaruh baik secara parsial maupun simultan pada variabel eksogen (E-Service Quality dan Kemudahan Penggunaan) terhadap variabel endogen (Kepuasan Pengguna). Implikasi dari penelitian ini adalah E-Service Quality penting untuk ditingkatkan apabila semakin baik pelayanan pada pengguna Aplikasi Mobile JKN, maka Kepuasan Pengguna akan semakin meningkat, dan Kemudahan Penggunaan penting untuk ditingkatkan apabila semakin memudahkan pengguna Aplikasi Mobile JKN maka Kepuasan Pengguna akan semakin meningkat.
Co-Authors Chumaidulloh Alam Neng Tika Syipa Fauziah