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All Journal Jurnal Mirai Management
Musdawina, Musdawina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Harga dan Media Sosial terhadap Peningkatan Volume Penjualan Perumahan Bersubsidi di Kota ParePare Musdawina, Musdawina; Basalamah, Salim; Plyriadi, Annas
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.6360

Abstract

This research was conducted with the aim of: (1) Testing and analyzing the influence of prices on increased sales volumes; (2) Test and analyze the impact of social media on increasing sales volume. The study uses data collection techniques through observation and division of the questionnaire of 119 respondents as a sample of the total number of users of 2,984 people with the construction period of houses that have been purchased since 2019 – 2022, the study was conducted from 11 December 2023 to 11 January 2024. The data was analyzed using the WarpPLS 7.0 program. The results of this study show that: (1) Prices have a positive and significant influence on increased sales volumes; (2) Social media have a positively and significantly influenced the increase in sales volume. Keywords: Price, Social Media, Sales Volume
Co-Authors Basalamah, Salim Plyriadi, Annas