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All Journal Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam
Zahra, Yanuba Arifatuz
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Languange, Linguistic, Communication & Media

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Marketing Communication Strategy in the Instagram Account @BJN.Foodies as a Culinary Promotion Media in Bojonegoro City Zahra, Yanuba Arifatuz; Nurhaqiqi, Hanna
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26932

Abstract

Abstract: This study aims to analyze the marketing communication strategy used by the Instagram account @bjn.foodies as a culinary promotion medium in the city of Bojonegoro. The research method used is descriptive qualitative with the approach of The Circular Model of SoMe. Data were collected through interviews, observations, and documentation. The results show that @bjn.foodies successfully utilizes various Instagram features such as Reels, Stories, and Hashtags to increase visibility and interaction with the audience. The implemented marketing communications strategies include creating engaging content, optimizing posting times, and managing interactions and feedback from the audience. Additionally, interactive activities such as Q&A and giveaways help increase follower engagement and loyalty. Through this strategy, @bjn.foodies not only successfully promotes local culinary but also supports the development of SMEs in Bojonegoro
Co-Authors Hanna Nurhaqiqi