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All Journal Jurnal Ilmiah Universitas Batanghari Jambi
Young, Michelle Klarissa
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Analisis Pengaruh Kinerja Staf Operation terhadap Kepuasan Konsumen di Travel Agent Pacto Bali Young, Michelle Klarissa; Nawangwulan, Wening Ramadhani Siti
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.5463

Abstract

This research aims to analyze the influence of the quality of operations staff performance on consumer satisfaction at the Pacto Bali Travel Agent. The quality of operations staff performance is an important factor that can influence consumer satisfaction. The research method used in this research is descriptive research with a quantitative approach. This research has a sample population, namely guests who have used Pacto services using a sample of 98 respondents. This research technique uses data analysis techniques using simple linear regression. The results of this research state that the quality of operations staff performance has a significant influence on consumer satisfaction, which means that increasing the quality of operations staff performance can increase consumer satisfaction with Pacto Bali Travel Agents.
Co-Authors Nawangwulan, Wening Ramadhani Siti