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All Journal Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) (JIMBE)
Ichwan Musa, Muh.
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Economics, Econometrics & Finance

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Menganalisis Pengaruh Online Customer Review Terhadap Niat Beli Ulang Melalui Pendekatan SLR Nurfadillah; Wardhana Haeruddin, Muhammad Ilham; Ichwan Musa, Muh.; Riu, Isma Azis; Abadi, Rahmat Riwayat
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 2 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i2.602

Abstract

This study examines the influence of online customer reviews (electronic word-of-mouth eWOM) on repurchase intention through a Systematic Literature Review (SLR) approach. The main objectives are (1) to identify the mechanisms by which online reviews influence repurchase intention, (2) to summarize empirical findings and meta-analyses related to review attributes (valence, volume, quality, credibility, helpfulness), (3) to map mediators (e.g., trust, satisfaction, perceived usefulness) and moderators (e.g., product type, platform, culture), and (4) to identify research gaps and managerial implications. The SLR results consistently demonstrate that online reviews have a significant impact on purchase decisions and repurchase intentionthe effect is mediated primarily by customer trust and satisfaction, and moderated by product type (search vs. experience), platform, and review attributes (text quality, helpfulness, and review variance). Theoretical implications and practical recommendations are presented for researchers and digital marketers.
Co-Authors Abadi, Rahmat Riwayat Anwar Anwar Isma Azis Riu Nurfadillah Utami, Reni Restriani