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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Informatika Ekonomi Bisnis
Kemalasari, Nur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Sistem Pengendalian Manajemen dalam Upaya Meningkatkan Kinerja Perusahaan dengan Metode Balance Scorecard Wiratha, Andre; Kemalasari, Nur; Lubis, M. Zaky Mubarak
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.429 KB) | DOI: 10.37034/infeb.v5i2.560

Abstract

The purpose of this study is to find out how important the Management Controlling System is in improving company performance using the Balanced Scorecard for MSMEs in Batusangkar City, West Sumatera. The type of research used is qualitative research. The data source used in this study is primary data obtained from the result of structured interviews with MSMEs actors in the service sector, namely Budi Motor Service. The result of this study indicate that the implementation of the Management Controlling System with the Balance Scorecard methodhas improved the company’s performance, Budi Motor Service is more planned in several ways, including: First, in the company’s financial perspective where bookkeeping is more structured an uses accounting principles, Second, the customer perspective where the company tries to establish relationships with customers by utilizing advance in information technology, such as social media. Third, learning and growth perspective using technology to help work processes. And Fourth, internal business process perspective, where the company development by creating business units that support the company’s main business Budi Motor Service.
Sharia Financial Technology Development and Literacy to Strengthen the MSME in West Sumatera Wiratha, Andre; Kemalasari, Nur
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 2: October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i2.12827

Abstract

The purpose of this study is to determine whether MSME participants in West Sumatra are aware of and accept Indonesian Sharia Financial Technology or Fintech. Micro, small, and medium-sized businesses in 18 cities and regions are the target of this study. This study is quantitative in nature. Questionnaires were distributed immediately to get the data. Descriptive statistical methods were used to analyze the data in this study, and questionnaires were sent to six MSME players in each city or district, for a total sample size of 108 respondents. According to the study's findings, the low level of financial literacy and growth of Sharia fintech is demonstrated by the small number of people who are familiar with and utilize it. The research finds that only 20 respondents, or 19% of the 108 respondents, were aware of Sharia fintech, according to the study. More than twenty people are aware of Sharia fintech, fourteen respondents, or thirteen percent, use it, and it only uses one kind of Sharia fintech—payment—rather than the three other types, which include p2p lending, securities crowdfunding, and Inovasi Keuangan Digital (IKD). However, with an average index value of 36.75%, the Sharia fintech financial literacy index falls into the low group.
The Impact of De-influencing on Social Media on Gen Z’s Purchase Intention: The Mediating Role of Source Credibility Wiratha, Andre; Kemalasari, Nur
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1292

Abstract

De-influencing is a new trend that has attracted a lot of attention. Contrary to the usual product recommendations made by influencers, de-influencing involves influencers explicitly advising their audience not to buy certain products that they have reviewed in depth, or to be more discerning in their consumption of a product. This study examines the influence of de-influencing on Gen Z consumers' interest in purchasing technology products, with source credibility as the mediator. This quantitative study collected data from 385 Gen Z individuals who are active on social media, through Likert-scaled online questionnaires, utilizing simple random sampling. The data were then analyzed using SEM-PLS in SmartPLS 3. All hypotheses proposed were supported. The findings indicate that de-influencing on social media significantly affects the decline in Gen Z’s interest in purchasing technology products. The role of source credibility acts as a mediator in reinforcing de-influencing on the decline in purchasing interest. The role of source credibility effectively mediates how de-influencing affects the decline in interest in purchasing technology products. In addition, this study proposes alternative dimensions for measuring de-influencing, role of source credibility, and purchase interest. This study can provide insight to Gen Z so that they can be selective in purchasing technology products by finding out the advantages and disadvantages of the technology products they are going to buy, as well as comparing products with specifications that are not much different even though they are from different brands. This study focuses on the purchasing intentions of Gen Z consumers influenced by de-influencing and source credibility. Future research could benefit from incorporating other key factors, such as the intensity or content presented on social media, to provide a more comprehensive understanding.
Co-Authors LUBIS, M. ZAKY MUBARAK Wiratha, Andre