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All Journal STREAMING Business Journal
Agita, Nur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Promosi dan Harga Terhadap Keputusan Pembelian Produk Lacoco en Nature Agita, Nur; Meliana, Vina
STREAMING Vol. 1 No. 2 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v1i2.1456

Abstract

This study aims to determine the effect of product quality, promotion and price on purchasing decisions for Lacoco en Nature products. This study uses a quantitative approach. The sampling technique was purposive sampling through distributing questionnaires to 165 who had seen the content of local skincare brand Tiktok, and had used Lacoco en Nature stain or scar removal products. Data processing techniques in this study using multiple linear regression test. The results of the study indicate that product quality affects purchasing decisions, promotions affect purchasing decisions, and price affects purchasing decisions.
Pengaruh Kualitas Produk, Promosi dan Harga Terhadap Keputusan Pembelian Produk Lacoco en Nature Agita, Nur; Meliana, Vina
STREAMING Vol. 1 No. 2 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v1i2.1456

Abstract

This study aims to determine the effect of product quality, promotion and price on purchasing decisions for Lacoco en Nature products. This study uses a quantitative approach. The sampling technique was purposive sampling through distributing questionnaires to 165 who had seen the content of local skincare brand Tiktok, and had used Lacoco en Nature stain or scar removal products. Data processing techniques in this study using multiple linear regression test. The results of the study indicate that product quality affects purchasing decisions, promotions affect purchasing decisions, and price affects purchasing decisions.
Co-Authors Vina Meliana, Vina