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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Yuliantari, Pande Putu Ida
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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Determinants Of Satyagraha Msme Performance In Bali Province Yogapramana, I Wayan Bayu; Widiana, I Nyoman Wahyu; Yuliantari, Pande Putu Ida
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 3 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i3.23274

Abstract

This research was conducted with the aim of determining the influence of financial literacy, capital aspects, quality of human resources, and marketing on the performance of Satyagraha MSMEs in Bali Province, both partially and simultaneously. The sample size was calculated using the Slovin method, resulting in 93 units of Satyagraha MSMEs from a population of 1,250 units of Satyagraha MSMEs in Bali Province. The selection of respondents was carried out by purposive sampling. The research method used is quantitative with data collection through the distribution of questionnaires. This research was conducted on Satyagraha MSMEs located in Bali Province. The data used is sourced from primary and secondary data. The data processing method used is multiple linear regression analysis. The results shown in this study are financial literacy, capital aspects, quality of human resources, and marketing have a positive and significant partial and simultaneous effect on the performance of Satyagraha MSMEs in Bali Province. The researcher's advice to Satyagraha MSME actors is to maintain and improve financial literacy, capital aspects, quality of human resources, and marketing owned. And the next researcher is advised to consider other variables that allegedly affect the performance of Satyagraha MSMEs.
Co-Authors I Nyoman Wahyu Widiana, I Nyoman Wahyu Yogapramana, I Wayan Bayu