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All Journal Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Botani: Publikasi Ilmu Tanaman dan Agribisnis
Nadira Marsandri Ratnakaniya
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Evaluasi Tata Letak Fasilitas dengan Pendekatan Layout Solution: Studi Kasus Cahaya Grosir Indah Bogor Nadira Marsandri Ratnakaniya; Azryl Gustian Azhar; Almalia Pramena
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 3 (2024): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i3.102

Abstract

Cahaya Grosir Indah is a retailer that sells various foodstuffs, clothing, electronics and other general goods. In this research, Cahaya Grosir Indah is the retail store we chose, whether there is an inappropriate layout of the store facilities. This research aims to help optimize the layout design of retail facilities using the Activity Relationship Chart (ARC) method which focuses on analyzing the relationship between activities in retail stores and Total Closeness (TCR) which focuses on the degree of closeness of each room facility in the Cahaya retail business. Indah Wholesale to set top priorities in retail development. Based on the results of the Activity Relationship Chart (ARC) calculation at Cahaya Grosir Indah, the first facility that was prioritized because the results were the highest was the cashier with a TCR (Total Closeness Rating) score of 162, product shelves with a score of 126, warehouse with a score of 34, facility center with a value of 94, and toilets with a value of 18. Therefore, for retail it is important to place other facilities with high value results and are prioritized so that they can be close to each other and facilitate operational processes. The layout has a strategic impact in the longer term. A strategic and comfortable layout provides benefits for retailers to make it easier to organize efficient layout positions and can reduce the density of activity in retail and make it easier for customers to shop.
Analisis Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Telur Ayam Ras Di Pasar Anyar, Kota Bogor Doni Sahat Tua Manalu; Vela Rostwentivaivi; Putri Pebrianti Utami; Nadira Marsandri Ratnakaniya; Azryl Gustian Azhar; Almalia Pramena; Aulia Mardatila
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): Mei : Botani : Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.43

Abstract

This research aims to analyze the factors that influence the decision to purchase purebred chicken eggs at Pasar Anyar, Bogor City, with a focus on age, distance, income, price of purebred chicken eggs, education and employment. The method used is a survey using a questionnaire as a tool for collecting primary data. The research sample consisted of 80 consumers who bought purebred chicken eggs at Pasar Anyar, Bogor City. The results of multiple linear regression analysis show that only distance, income and price significantly influence consumer behavior in purchasing purebred chicken eggs, where for every 1 unit increase in distance, the purchase of purebred chicken eggs decreases on average by 0.289%, for every increase in income. by 1 unit, the purchase of purebred chicken eggs increases by an average of 0.902%, and for every 1 unit price increase, the purchase of purebred chicken eggs decreases by an average of 13.710%. Other factors such as age, education, and employment did not have a significant impact. This emphasizes the important role of distance, income, price in shaping consumer decisions. This study provides insight for the purebred chicken egg industry to design more effective marketing strategies, by segmenting the market based on distance, income and price.
Co-Authors Almalia Pramena Aulia Mardatila Azryl Gustian Azhar Manalu, Doni Sahat Tua Putri Pebrianti Utami Vela Rostwentivaivi