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Pembuatan Konten Digital melalui Aplikasi Canva dan Capcut sebagai Penunjang Kegiatan Promosi Toko Kelontong di Kecamatan Kenjeran, Kota Surabaya Aisyah Desravi Putri; Bowo Santoso
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 5 (2024): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i3.162

Abstract

Efforts to increase competitiveness and utilize resources for promotions in grocery stores effectively have found obstacles in their implementation, one of which is that the average business actor is old, which makes it difficult for the use of technology to become a more optimal marketing effort so that templates can be used as one. one solution to make it easier for business actors to create marketing supporting content. The partner for this mentoring activity is Mrs. Listiyaningsih, owner of the Liszsa2 grocery store in Bulak Banteng Village, Kenjeran District, Surabaya City. The mentoring method is carried out through 3 stages, namely problem identification, implementation and evaluation and maintenance. As a result, business actors can confidently market their goods and expand their consumer reach.
Sosialisasi Dan Pendampingan Tata Kelola Keuangan UMKM Berbasis Digital Di Kelurahan Karangsari, Kecamatan Sukorejo, Kota Blitar Aisyah Desravi Putri; Supriyono Supriyono
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.437

Abstract

One of the problems that is often carried out by MSME actors is not recording and/or recording conventionally. Such records can cause business financial data to be lost, wet, distorted and other problems. Digital-based financial governance is a solution to the problems faced by partners. The partner of the community service activities in this journal is Ms. Anik Riyani who owns a business in Karangsari Village, Sukorejo District, Blitar City. The method used is through 3 stages, the first stage is problem identification through questionnaires and interviews. The second stage is implementation by means of socialization and digital financial management assistance through the BukuWarung application. The third stage is evaluation and maintenance which will contain criticism, suggestions and input from partners and ongoing assistance while the community service activities are still ongoing.