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All Journal IKRA-ITH EKONOMIKA Jurnal Transformasi Bisnis Digital
Muhammad Rifky Hendrayana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Tantangan Dan Manfaat AI Dalam Perlindungan Data Kantor: Mengoptimalkan Keamanan Informasi Joy Phillip Nehemia; Muhammad Rifky Hendrayana
Jurnal Transformasi Bisnis Digital Vol. 1 No. 3 (2024): Mei : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i2.108

Abstract

The presence of artificial intelligence (AI) technology has revolutionized efforts to protect data in offices. The challenges organizations face in maintaining information security are becoming increasingly complex as technology advances, but the benefits of AI provide an effective solution to optimize information security. In this summary, we discuss the challenges and benefits of AI in office data protection, focusing on enhancing information security.The first challenge is the increasing complexity of cyber attacks. Attackers are constantly looking for new vulnerabilities and using more sophisticated attack techniques to breach security systems. Adequate data protection is needed to address this challenge and prevent unauthorized access to critical company information. Additionally, a lack of knowledge about managing and monitoring security systems is a major challenge for many businesses.However, the use of AI to protect office data offers several advantages. First, AI's ability to quickly and accurately detect security threats aids in early detection of cyber attacks. Predictive analysis supported by AI can also detect dangerous patterns and prevent attacks before they occur. Furthermore, using AI to automate security processes can optimize operational efficiency and accountability for events that occur. AI-based security can significantly reduce the risk of data breaches and cyber attacks.The use of AI technology in office data protection is not only a supportive tool but also an innovative and efficient solution to address increasingly complex challenges in information security. We hope this overview provides a deeper understanding of the challenges and benefits of AI in protecting office data, as well as efforts to optimize information security in this digital era.
Analisis Dampak Perubahan Tenant Soto di Restoran XYZ: Pengaruh Perubahan Layout, dan Visual Marketing Terhadap Peningkatan Penjualan Muhammad Rifky Hendrayana; Mochamad Rizaldi Putra Sondjaya
IKRAITH-EKONOMIKA Vol. 7 No. 3 (2024): IKRAITH-EKONOMIKA Vol 7 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

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Abstract

Penelitian ini bertujuan untuk menganalisis dampak perubahan layout dan visual marketingterhadap peningkatan penjualan di tenant Soto Restoran XYZ. Dalam lingkungan bisnis yangkompetitif, daya tarik visual dan tata letak strategis memainkan peran penting dalammempengaruhi keputusan konsumen. Dengan menggunakan pendekatan kuantitatif, datadikumpulkan dari 100 responden, dan analisis dilakukan melalui regresi linier berganda. Hasilpenelitian menunjukkan bahwa model ini memiliki nilai R-square sebesar 0.878, mengindikasikanbahwa 87.8% variasi dalam penjualan dapat dijelaskan oleh variabel independen yang diteliti.Visual marketing memiliki pengaruh yang lebih dominan dengan nilai f-square sebesar 0.404dibandingkan perubahan layout dengan nilai f-square sebesar 0.316. Kesimpulannya, visualmarketing yang efektif dan layout yang optimal dapat meningkatkan minat beli konsumen danmendorong penjualan secara signifikan
Co-Authors Joy Phillip Nehemia Mochamad Rizaldi Putra Sondjaya