Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Kewirausahaan dan Teknologi
Kristiani Lidia Telaumbanua
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Strategi Pemasaran dan Harga Terhadap Volume Penjualan di PT. Pandum Parahita Lestantum Kristiani Lidia Telaumbanua; Kamil, Musthafa
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 2 (2024): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i2.244

Abstract

This research aims to determine the effect of marketing strategy and price on sales volume at PT. Pandum Parahita Lestantum both partially and simultaneously. The method used in this research is a quantitative approach. The research sample consisted of 100 people taken using saturated sampling. With data collection techniques using a questionnaire in the form of a Likert scale. Data analysis was carried out using data quality analysis techniques, classical assumptions, hypotheses, which were processed using SPSS (Statistical Package for the Social Sciences) software version 25. The research results showed that from the results of research hypothesis testing there was an unsupported and partially significant influence between the strategies. marketing to sales volume.
Co-Authors Kamil, Musthafa