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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Manajemen Kewirausahaan dan Teknologi
Deru R. Indika
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Strategi Pemasaran Digital untuk Meningkatkan Konversi Penjualan pada Bakso Malang Jezzy Jose Daniel Sirait; Muhammad Fajr Al Ghazi; Deru R. Indika
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.290

Abstract

This final project is created to fulfill the graduation requirements for a Bachelor's degree in Digital Marketing at FEB UNPAD. This final project is designed to help Bakso Malang Jezzy increase its sales, which have declined over the past 3 years. The researcher hopes that this project can provide a reference for food and beverage business owners to improve conversion rates using digital marketing strategies. Bakso Malang Jezzy has 18 branches spread across Bekasi City and Bogor Regency. Bakso Malang Jezzy operates differently from other Bakso Malang vendors by using a buffet technique. Additionally, the production house for all Bakso Malang Jezzy branches is centralized at Jl. Payangan Mess. Al, Jatisari, Jatiasih, Bekasi, West Java, which serves as the meat processing and quality control center. The proposed digital marketing strategy includes the use of social media such as TikTok and Instagram, as well as search engine optimization and content marketing to increase visibility and customer engagement. With this strategy, Bakso Malang Jezzy is expected to increase sales conversions and strengthen its market position. The theoretical benefits of this project include contributions to the digital marketing literature, while the practical benefits include increased sales and brand positioning for Bakso Malang Jezzy.
Determinasi Pelanggan Potensial Memanfaatkan Meta Ads Campaign: Studi Kasus MinMax Coffee Arfan Farokhi; Tsiqotun Affan Maulana; Deru R. Indika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.7693

Abstract

This final project aims to identify the most relevant potential customer segments for MinMax Coffee by utilizing digital advertising campaigns through Meta Ads. By conducting an experimental approach with multiple ad sets targeted based on age range and audience interests, this project analyzed performance data such as click-through rate (CTR), cost per click (CPC), and engagement metrics to determine the most responsive segment to the campaign. The results indicate that the ad set targeting the 25–35 age group (Ad Set 2) demonstrated the best performance, achieving the highest CTR of 1.62% and the lowest CPC of IDR 533, outperforming the 21–24 age group, which although had a wider reach, showed lower interaction. Moreover, the combination of interests such as coffee, social media, music, and hangout activities proved to yield better interaction rates than audiences with interests limited to coffee and studying or working. These findings suggest that marketing budgets should be more focused on the 25–35 age segment and that enhancing visual formats and copywriting can improve ad effectiveness in other segments. Further recommendations include applying retargeting ads to reach users who interacted with the ads but did not convert, and performing routine ad performance analysis to refine strategies using up-to-date data. This data-driven approach enables MinMax Coffee to craft a more accurate and cost-effective digital marketing strategy to attract potential customers.
Co-Authors Arfan Farokhi Jose Daniel Sirait Muhammad Fajr Al Ghazi Tsiqotun Affan Maulana