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All Journal Jurnal Bina Bangsa Ekonomika
Gita Reta, Theana
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Economics, Econometrics & Finance

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PENGARUH HARGA MAKANAN DAN LOKASI WARUNG TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA WARMINDO RIVERSIDE Gita Reta, Theana; Nur Hastuti , Lutfi; Putri Arumsasi, Fredina; Rahardhini, MD
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.614

Abstract

This study aims to determine the close relationship between the influence of food prices and stall locations on customer loyalty with customer satisfaction as a mediating variable. This research is a correlational research. The sampling technique used in this study is non-probability sampling with a sample of 42 respondents. The data collection technique is carried out using a questionnaire using a likert scale that has been tested for validity and reliability. The method in this study is a quantitative method to measure the extent of the close relationship between food prices and stall locations to customer loyalty with customer satisfaction as a mediating variable. The results of the study showed that the influence of food prices and stall locations both had a positive and significant effect on customer loyalty with the mediating variable being customer satisfaction
Co-Authors Nur Hastuti , Lutfi Putri Arumsasi, Fredina Rahardhini, MD