Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Bina Bangsa Ekonomika Innovative: Journal Of Social Science Research
Rahadhini, MD
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA AYAM GEPREK WENING GONDANGREJO, KARANGANYAR Aryani, Selvi; Ambarwati, Della Putri; Ilham, Muhammad Dzaky; Rahadhini, MD
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.616

Abstract

With the increasingly fierce competition in the culinary business, service quality is an important factor that can affect customer loyalty. Customer satisfaction acts as a mediating variable that strengthens the relationship between service quality and customer loyalty. The purpose of this study is to find out and analyze the influence of service quality on customer loyalty with customer satisfaction as a mediating variable in Ayam Geprek Wening Gondangrejo, Karanganyar. This study uses a survey method with a quantitative research approach and primary data sources. The data analysis techniques used include Hierarchical Regression Analysis and Path Analysis, as well as Hypothesis Testing using Significance Tests (t-Test and F-Test). The results of the study show that there is a significant influence between service quality and customer loyalty, both directly and through customer satisfaction as a mediating variable. Good service quality can increase customer satisfaction, which in turn increases customer loyalty to Ayam Geprek Wening. The implementation of high service quality at Ayam Geprek Wening Gondangrejo, Karanganyar has been done well, but continuous efforts are still needed to improve service aspects so that customer satisfaction and loyalty continue to increase. This can be done by providing periodic training to employees to maintain service standards and add innovative menu variations to keep customers interested
]Hubungan Brand Awareness Dan Kualitas Pelayanan Produk Dengan Keputusan Pembelian Di Store Matahari (Survei Pada Mahasiswa Fakultas Ekonomi Universitas Slamet Riyadi Surakarta) Purnomo, Valerius Setyo; Nurcahyani, Eva; A, Bilqis Fairuzzain; R, Rosita Dwi; Rahadhini, MD
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20060

Abstract

This study aims to analyze the influence of brand awareness and service quality on consumer purchasing decisions at Matahari Department Store, especially at the Singosaren Surakarta outlet. The background of this study is based on the increasing competition from e-commerce and the shift in consumer behavior towards online shopping, which requires conventional retailers to better understand the factors that determine purchasing decisions. The method used is a quantitative approach with a purposive sampling technique for 50 respondents. The data collection instrument used a five-point Likert-sized closed questionnaire, and its validity and reliability were tested using statistical methods. Data analysis was carried out through the Spearman Rank correlation test and multiple correlation analysis. The results showed that brand awareness has a significant and strong relationship with purchasing decisions, with a correlation coefficient value of 0.784. Likewise, service quality has been shown to have a significant effect on consumer purchasing decisions. These findings indicate the importance of companies to continue to improve brand image and service quality in order to maintain loyalty and increase consumer purchasing intensity amidst increasingly competitive market dynamics.
Co-Authors A, Bilqis Fairuzzain Ambarwati, Della Putri Aryani, Selvi Ilham, Muhammad Dzaky Nurcahyani, Eva Purnomo, Valerius Setyo R, Rosita Dwi