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All Journal Management Studies and Entrepreneurship Journal (MSEJ) AKADEMIK: Jurnal Mahasiswa Humanis
Isyanti, Puji
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Religion Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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Pengaruh Literasi Keuangan Dan Sikap Keuangan Terhadap Perilaku Pengelolaan Keuangan Pada Pelaku UMKM Kuliner Di Kelurahan Karawang Kulon Makmur, Ayang Maubi Yuliani; Isyanti, Puji; Sumarni, Neni
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5245

Abstract

The very rapid development of MSMEs still has various problemsor obstacles in business development which can be seen from theability in financial management behavior in MSMEs. Not allbusiness actors know about the knowledge of financial managementof the business they are working on or carrying out. The problem often faced by MSMEs in Karawang Kulon is limitations in managing finances. This research aims to determine and analyzethe influence of financial literacy and financial attitude variableson financial management behavior among Culinary MSMEs in Karawang Kulon District, both partially and simultaneously. The methodology used in this research is a quantitative method and usesmultiple linear regression analysis tools using the SPSS version 25 program. The results of this study explain that there is a partialinfluence of financial literacy on financial management behavior, financial attitudes on financial management behavior and there is a simultaneous influence Financial literacy and financial attitudestowards financial management behavior among culinary MSMEs in Karawang Kulon.
Pengaruh Digital Marketing dan Brand Awareness terhadap Keputusan Pembelian pada Produk Kofieboy Dwiputri, Rika; Isyanti, Puji; Sumarni, Neni
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i2.855

Abstract

The development of the coffee shop business in Indonesia shows quite rapid development, one of which is in Karawang City. The phenomenon experienced by the Kofieboy shop is the rise and fall of income and competition over the last few years. After the pandemic, Kofieboy is trying to increase his income to return to normal times by using digital marketing which utilizes social media such as Instagram, YouTube, Facebook and TikTok. Apart from that, Kofieboy also sells through e-commerce such as Grabfood, Gofood and Shopeefood. This research aims to determine the partial or simultaneous influence of digital marketing and brand awareness on purchasing decisions for Kofieboy products. The method used in this research is a quantitative method. This research was conducted on kofieboy Karawang. The sample for this research was 100. The sampling technique in this research used the saturated sampling method. The analysis model used in this research is a multiple linear regression analysis model using the f test and t test with a significance level of 5%. The research results show that there is a partial influence between digital marketing on increasing purchases with the t table value (5.348 > 1.661 or tcount > ttable). Meanwhile, there is a partial influence of work discipline on employee performance with t table (2.507 > 1.661).
Co-Authors Dwiputri, Rika Makmur, Ayang Maubi Yuliani NENI SUMARNI, NENI