Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ)
Rahmadani, Nofela Nidia
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis Of The Influence Of Customer Experience On Repurchase Intention Rahmadani, Nofela Nidia; Alim, Syahrul
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5712

Abstract

In Indonesia, culinary businesses are very easy to find. Indonesia offers many local dishes and a variety of unique menus. One of them is Mie Gacoan. One of the factors that influences someone to make repeat purchases is the customer experience they get from themselves or others. However, the experience that Mie Gacoan Cikarang Branch provides to consumers is a bit slow due to the long queues and some consumers always make repeat purchases. This research will examine the influence of customer experience dimensions on consumers repurchase interest. There were 100 respondents in this research, namely consumers of Mie Gacoan Ciakrang. This research is quantitative and uses SPSS analysis tools. From the data processing that has been carried out, it is known that customer experience partially has a positive and significant effect on repurchase interest in Mie Gacoan Cikarang
Co-Authors Syamsiar, Syamsiar