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All Journal Jurnal ABDINUS : Jurnal Pengabdian Nusantara Innovative: Journal Of Social Science Research
Shofwaana, Reyza Ardelia
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Other

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Journal : Innovative: Journal Of Social Science Research

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Pengaruh Harga dan Trust Terhadap Loyalitas Pengguna Layanan Ojek Online (Studi Kasus Pada Pengguna Gojek Indonesia) Shofwaana, Reyza Ardelia; Yusuf, Abdul
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20470

Abstract

The rapid transformation in the business landscape due to digitalization has brought about significant changes. One sector that is experiencing rapid change is the online transportation services industry such as Gojek in Indonesia, increasing competition between service providers. Factors such as price and trust play an important role in influencing customer loyalty. This research aims to determine the effect of price and trust on customer loyalty, with a focus on Gojek users in Indonesia. The research design uses quantitative methodology with a sample of 100 Gojek users using purposive sampling. Data collection includes primary data from user questionnaires and secondary data from the literature. The analysis uses multiple regression via Smart PLS 4 software. The research results show that there is a significant positive influence of price and trust on customer loyalty, with price having a higher influence.
Co-Authors Almanfarisi, Muhammad Gibran Burhanudin, Mochamad Faishal Fety Nurlia Muzayanah Rabhi Fathan Muhammad Rediawan Miharja Rizke Wiliyanti Sembiring, Rinawati Yusuf, Abdul