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All Journal Sepakat : Sesi Pengabdian Kepada Masyarakat Jurnal Multidisiplin Indonesia
Maella, Nur'annafi Farni Syam
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Humanities Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary

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PELATIHAN KOMPETENSI ANTI-HOAX DI MEDIA SOSIAL BAGI MAHASISWA KREATIF JAWA TIMUR Maella, Nur'annafi Farni Syam; Farida; Fadilah, M. Reza Ishadi; Rahaja, Alda; Prasetyo, Iwan Joko
SEPAKAT Sesi Pengabdian pada Masyarakat Vol. 4 No. 2 (2024): SEPAKAT DESEMBER 2024
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/sepakat.v4i2.409

Abstract

Penelitian ini bertujuan untuk meningkatkan kompetensi mahasiswa kreatif di Jawa Timur dalam mengenali dan menangkal hoaks di media sosial. Melalui penelitian partisipatif, peserta diberikan pengetahuan tentang definisi, jenis, dan dampak hoaks serta metode verifikasi informasi. Kegiatan pelatihan mencakup penyampaian materi, diskusi kelompok mengenai kasus actual, praktik alat verifikasi dan evaluasi sebelum dan sesudah pelatihan. Hasil penelitian menunjukan peningkatan signifikan dalam pemahaman peserta mengenai hoaks dan kemampuan mereka dalam mengidentifikasi informasi yang salah. Selain itu, peserta mampu memperluas jejaring kolaboratif untuk memberantas hoaks dan menciptakan konten positif yang informatif. Implikasi dari penelitian ini menekankan kepentingan peran pemuda sebagai agen perubahan untuk menciptakan lingkungan digital yang lebih sehat. Dengan membekali generasi muda dengan keterampilan yang tepat, diharapkan mereka dapat berkontribusi aktif dalam meningkatkan literasi digital pada Masyarakat.
Communication Persuasive Influencer TikTok in Shaping Smartphone Image and Purchase Interest in Circle Generation Z Soares, Emerenciana; Maella, Nur'annafi Farni Syam
Jurnal Multidisiplin Indonesia Vol. 4 No. 9 (2025): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v4i9.2516

Abstract

Generation Z is group consumer Which very influenced by The development of technology and social media, particularly TikTok, has led to this platform becoming not only a means of entertainment but also a promotional platform for influencers to market products, including smartphones. Which become need main Gene Z. Popularity influencer TikTok often considered capable of building audience trust through the number of followers, likes, views, And engagement, so that can influence interest buy. Study This aims to describe perception Generation Z to popularity influencer TikTok and its relationship with smartphone purchasing interest . The study used a descriptive qualitative approach. through content analysis. Data was obtained from several Smartphone promotional video uploaded by a popular TikTok influencer with over 500 followers thousand, along with comment audience Generation Z. Technique collection data Using documentation and observation, data analysis was conducted using the Miles & Huberman model through data reduction, data presentation, and conclusion drawing. The results of this study found that Generation Z's perception of the popularity of TikTok influencers in promote Smartphone no linear . Popularity tall ( followers on on 500 thousand And engagement rate tall) of course functioning as gate initial attention , but the key factors that shape public opinion and trigger Purchase Intention are the Credibility and Authenticity of influencer content.
Co-Authors Fadilah, M. Reza Ishadi Farida Prasetyo, Iwan Joko Rahaja, Alda Soares, Emerenciana