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All Journal Journal of Sharia Business Management Journal of Multidisciplinary Sustainability Asean
Amalia, Khilda
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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ANALISIS PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENUNJANG KINERJA KEUANGAN DAN NON KINERJA KEUANGAN PERUSAHAAN (STUDI PADA PT. UNILEVER OLEOCHEMICAL INDONESIA) amalia, khilda
INTERNATIONAL, Journal of Sharia Business Management Vol 2 No 1 (2023): Maret
Publisher : CV. Barokah Publsiher

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Abstract

Corporate Social Responsibility (CSR) merupakan strategi perusahaan dalam membangun reputasi yang dapat memberikan hubungan timbal balik dengan stakeholder. Penerapan Corporate Social Respnsibility (CSR) dapat meningkatkan citra perusahaan yang akan berdampak kepada kinerja perusahaan. Tujuan penelitian ini adalah untuk mengetahui penerapan program-program Corporate Social Responsibility (CSR) yang dilakukan oleh PT. Unilever Oleochemical Indonesia, dan menganalisis penerapan CSR dalam menunjang kinerja keuangan dan kinerja non keuangan perusahaan.Penelitian ini menggunakan metode penelitian kualitatif. Penelitian dengan data primer dan data sekunder yang diperoleh melalui wawancara secara langsung kepada pemilik Perusahaan, bagian keuangan, masyarakat sekitar perusahaan. Data sekunder yang diperoleh dari kantor dan dokumen laporan keuangan.Hasil penelitian menunjukkan penerapan CSR oleh PT. Unilever Oleochemical Indonesia dapat menunjang kinerja keuangan dan kinerja non keuangan perusahaan. Dalam kinerja keuangannya mengalami peningkatan profit, peningkatan likuiditas, peningkatan laba bersih (ROI), dan peningkatan pendapatan (ATO). Sementara kinerja non keuangan menunjukkan adanya peningkatan kepuasan pelanggan, jumlah pelanggan, peningkatan produktifitas karyawan, kepuasan karyawan dan kapabilitas karyawan.
The Influence and Strategy of Ar-Rum Financing as Marketing in Improving Customer Micro Business at PT. Pegadaian Syariah Unit Kejuruan Muda Amalia, Khilda
Journal of Multidisciplinary Sustainability Asean Vol. 1 No. 4 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v1i4.1334

Abstract

Background. PT. Pegadaian Syariah offers Arrum Financing products as a solution to help micro business actors get additional business capital. This product is expected to help the development of micro businesses, especially with the support of effective marketing strategies. Increasing micro businesses is one of the main goals in providing easy access to capital and in accordance with sharia principles, which is expected to have an impact on the growth of Sharia Pawnshop customers. Purpose. This study aims to analyze the influence of Arrum financing and marketing strategies on the increase of micro business customers in PT. Sharia Pawnshops of Young Business Units, both partially and simultaneously. Method. This study used a quantitative method involving 86 respondents. Data collection is carried out through questionnaires, observations, and documentation. The collected data was analyzed using SPSS version 25 software. The statistical tests carried out include partial tests (t-test) and simultaneous tests (F-test) to assess the influence of each variable. Results. The results of the study show that partially, Arrum Financing has a significant influence on the increase in customer micro businesses with a significance value of 0.000 < ? 0.01. In addition, marketing strategy also has a significant influence on the increase in micro businesses with a significance value of 0.000 < ? 0.01. Simultaneously, Arrum financing and marketing strategy, based on the F test, showed a significant influence on the increase in micro enterprises with a significance value of 0.000. Conclusion. Arrum financing and marketing strategies partially and simultaneously have a significant influence on the increase in customer micro businesses in PT. Sharia Pawnshop. This shows that both financing and marketing strategies play an important role in supporting the development of micro businesses in the institution.
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