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All Journal Jurnal Onoma: Pendidikan, Bahasa, dan Sastra An Nafi’; Multidisciplinary Science
Jultje Aneke Juneke Rattu
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Ritual Adat Mombowa Tumpe di Kecamatan Batui Kabupaten Banggai Dalam Lensa Semiotika Puadino, Moh. Abdi Gunawan R.; Isnawati L. Wantasen; Jultje Aneke Juneke Rattu
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 10 No. 3 (2024)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/onoma.v10i3.3998

Abstract

Penelitian ini berfokus pada analisis semiotika pada Ritual Adat Mombowa Tumpe di Kecamatan Batui, Kabupaten Banggai. Tujuan utama dari penelitian ini adalah mendeskripsikan prosesi pelaksanaan ritual adat Mombowa Tumpe dan menjelaskan tanda mitos pada setiap rangkaian prosesi ritual tersebut lewat Semiotika Roland Barthes. Melalui pendekatan kualitatif, penelitian ini menganalisis proses signifikasi tanda pada unsur-unsur ritual adat Mombowa Tumpe, baik perangkat maupun rangkaian prosesi. Hasil penelitian menunjukkan bahwa Ritual adat Mombowa Tumpe terdiri dari rangkaian prosesi dan perangkat ritual sebagai penanda yang masing-masing memiliki petanda denotatif dan petanda konotatif yang diperoleh dari proses signifikasi menggunakan pendekatan semiotika Roland Barthes. Ritual adat Mombowa Tumpe juga memiliki tanda mitos dan sistem mitos yang berkaitan erat dengan budaya, nila serta pandangan ideologis masyarakat Batui, Kabupaten Banggai sebagai tempat pelaksanaan ritual tersebut
SIMBOL-SIMBOL DALAM IKLAN NIKE DI MEDIA YOUTUBE (ANALISIS SEMIOTIKA) Zigit Dwi Dandi Pou; Jultje Aneke Juneke Rattu; Muh. Hasan Basri
An Nafi': Multidisciplinary Science Vol. 3 No. 01 (2026): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

Nike symbolizes the Greek goddess of strength, speed, and victory, which is often reflected in the brand's visual narratives. This research, titled "Symbols in Nike Advertisements on YouTube Media (A Semiotic Analysis)," aims to analyze how symbols are represented and interpreted in Nike’s “What If You Can” advertisement through the lens of Roland Barthes’ semiotic theory. Using a qualitative approach and virtual ethnographic method, this study examines 10 selected advertisement scenes published on YouTube. The analysis identifies 10 denotative meanings—such as a student sitting alone on school stairs—and 10 connotative meanings—such as emotional struggle and the pursuit of dreams. Additionally, the study reveals 10 myths that reflect broader ideological constructs, including perseverance, empowerment, and modern youth identity. These findings underscore how advertising, as a cultural text, constructs layered meanings through visual symbols and contribute to shaping audience perceptions. This research highlights the significance of semiotics in understanding media messages and recommends further studies involving various platforms and audience demographics.
Co-Authors Muh. Hasan Basri Puadino, Moh. Abdi Gunawan R. WANTASEN, ISNAWATI Zigit Dwi Dandi Pou