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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Digital Business Progress
Hutagalung, Hermanto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Flash Sale Dan Promo Gratis Ongkos Kirim Terhadap Keputusan Pembelian Pada E-Commerce Shopee: Studi Kasus Pada Mahasiswa STIE Bina Karya Tebing Tinggi Hutagalung, Hermanto; Anggraini, Gea
Digital Business Progress Vol. 3 No. 1 (2024): Digital Business Progress Edisi Juni 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v3i1.162

Abstract

The e-commerce business is growing and developing rapidly in Indonesia, the high interest in online shopping in the community has made a lot of new e-commerce pop up in Indonesia. One of the largest e-commerce providers in Indonesia is Shopee. Flash sale programs and free shipping promos make Shopee one of the most popular online platforms in Indonesia. This study aims to analyze how the effect of flash sale and free shipping promos on purchasing decisions of e-commerce Shopee. This type of research is quantitative research with an associative approach. Sampling used a purposive sampling technique and use 65 respondents as samples. The primary data used in this study was obtained by distributing questionnaires via google form, while the secondary data were obtained through a literature study. The data analysis method used the validity test, reliability test, classical assumption test, multiple linear regression test, and hypothesis test. The results of the research conducted showed that the flash sale variable (X1) did not significantly influence purchasing decisions. Meanwhile, the variable free shipping promo (X2) has a significant effect on purchasing decisions, however, the flash sale and free shipping promo variables simultaneously (simultaneously) affect purchasing decisions (Y). The coefficient of determination test shows that there is a fairly close relationship between flash sales and free shipping promos on purchasing decisions with an R-value of 0,836. Through the adjusted R square value, it is also known that the flash sale variable and free shipping promo contributed 69% to the purchasing decision variable, while the remaining 31% was explained by other variables outside this research model.
ANALYSIS OF THE IMPACT OF THE IMPLEMENTATION OF MICE (Meeting, Incentive, Convention and Exhibition) ON INCREASING SALES AND MARKET DEVELOPMENT FOR MSME PLAYERS IN TEBING TINGGI CITY IN THE ERA INDUSTRIAL REVOLUTION 4.0 Dwi Arseto, Dedy; Hutagalung, Hermanto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 5 (2022): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i5.395

Abstract

This study aims to determine the impact of MICE (Meeting, Incentive, Convention and Exhibition) on increasing sales and market development for MSME players in Tebing Tinggi City in the Industrial Revolution Era 4.0. The research method used is a quantitative method using SPSS version 25.00 which was collected from the results of distributing questionnaires to MSME actors in the city of Tebing Tinggi who participated in MICE as many as 80 respondents. The analytical method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is the normality test, multicolonearity test, heteroscedasticity test, simple linear regression analysis, hypothesis testing, namely the T test. The results of SPSS in this study, namely MICE (Meeting, Incentive, Convention and Exhibition) have an effect on increasing sales and market development for players MSMEs in Tebing Tinggi City in the Industrial Revolution 4.0 Era.
Co-Authors Anggraini, Gea Dwi Arseto, Dedy