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All Journal Journal of Economics and Business UBS Journal Of World Science
Samsul Bahri, Ronny
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Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Harga, Kualitas Pelayanan, dan Variasi Produk terhadap Keputusan Pembelian pada Koperasi Kartika Samara Grawira Nugroho, Hari; Samsul Bahri, Ronny
Journal of Economics and Business UBS Vol. 14 No. 4 (2025): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v14i4.2800

Abstract

sehari-hari dan layanan keuangan untuk anggotanya, menghadapi tantangan dalam meningkatkan keputusan pembelian anggota. Faktor-faktor seperti harga, kualitas pelayanan, dan variasi produk diperkirakan memiliki pengaruh terhadap keputusan pembelian tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas pelayanan, dan variasi produk terhadap keputusan pembelian konsumen di Koperasi Kartika Samara Grawira. Metode yang digunakan adalah survei dengan pendekatan kuantitatif, di mana data dikumpulkan melalui kuesioner yang disebarkan kepada anggota koperasi. Hasil analisis menunjukkan bahwa harga, kualitas pelayanan, dan variasi produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini diharapkan dapat memberikan wawasan bagi manajemen koperasi dalam meningkatkan strategi pemasaran dan pelayanan kepada konsumen,Serta memberikan masukan dan saran sehingga seluruh anggota  Koperasi Samara Grawira dapat memaksimalkan peran dan fungsi Koperasi sebagai pembantu perekonomian anggotanya. Penelitian ini memberikan implikasi bagi manajemen koperasi untuk terus mengoptimalkan strategi pemasaran, meningkatkan kualitas layanan, serta memperluas variasi produk agar dapat meningkatkan daya saing dan kontribusi koperasi terhadap perekonomian anggotanya.
Strategic Planning in an Effort to Improve Service Quality at Wakatobi Regional General Hospital using Service Quality Usamah, Usamah; Sirait, Tongam; Sibarani, Mentiana; Samsul Bahri, Ronny
Journal of World Science Vol. 3 No. 8 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i8.701

Abstract

The quality of health services in hospitals is an important aspect that affects patient satisfaction and health outcomes. At RSUD Wakatobi, evaluation of service quality is important to ensure that the services provided are in accordance with patient expectations and applicable standards. This study aims to analyze the quality of service at RSUD Wakatobi based on these dimensions, focusing on the application and effectiveness of each dimension in the context of health services at the hospital. This research uses descriptive qualitative research with inductive data analysis and uses research informants consisting of functional officials in charge of providing services at RSUD Wakatobi and administrative staff of RSUD Wakatobi as primary data sources. The data analysis technique used by researchers is descriptive data analysis, with the results showing that, based on the results of the above research, in this case the services applied at the Wakatobi Regional General Hospital are still not in accordance with the dimensions of service quality where physical evidence. While those that have been applied include reliability, assurance, empathy, and responsiveness. Service quality needs to be applied by every public service in providing services to patients because one of the good service qualities is the comparison between reality and expectations of patients of the Wakatobi Regional General Hospital. The implication of this research is the importance of developing and implementing improvement strategies in the physical evidence dimension to improve service quality at Wakatobi Regional General Hospital.
Co-Authors Hari Nugroho Sibarani, Mentiana Sirait, Tongam Usamah Usamah, Usamah