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All Journal Apollo: Journal of Tourism and Business IJBLPS International Journal of Business, Law and Political Science
Hermansyah, Mamad
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Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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USER-GENERATED-CONTENT MARKETING STRATEGIES IN PROVISION OF CONSUMER RESPONSIBILITY Varadainy, Zilba; Helita , Widia; Hermansyah, Mamad; Rahmawati, Imelda Dian
International Journal of Business, Law and Political Science Vol. 1 No. 5 (2024): International Journal of Business, Law and Political Science
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v1i5.106

Abstract

This study examines the effectiveness of a user-generated content (UGC) marketing strategy in increasing consumer engagement. The research findings indicate that UGC marketing strategies can significantly enhance consumer engagement and strengthen the trust relationship between consumers and the brand. Audiences tend to trust consumer-generated content more than traditional marketing content due to its authenticity and genuineness. Therefore, marketers are advised to leverage UGC as one of the most effective marketing strategies to increase consumer involvement and achieve marketing objectives. By integrating UGC into their marketing strategies, brands can create closer relationships with their consumers and strengthen their market position.
Strategy for Developing the Quality of Village-Owned Enterprises in Improving Community Business in The Management of Village Economic Potential Hermansyah, Mamad; Fitriyah, Hadiah
Apollo: Journal of Tourism and Business Vol. 3 No. 3 (2025): September 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i3.482

Abstract

The purpose of this study is to determine the strategy and development of village businesses to improve the welfare of the community in Kedungbanteng Village, Tanggulangin District, Sidoarjo Regency. The method that has been used in this research is descriptive research methodology with a qualitative approach. The results showed that Kedungbanteng Village in Tanggulangin District, Sidoarjo Regency realized the benefits of developing a Village-Owned Enterprise (BUMDes). That is, by strengthening existing knowledge, the community can improve its products and increase its welfare. In addition, it encourages community development and has a direct impact on the economy and culture. This research was conducted using the tetrapreneur model.
USER-GENERATED-CONTENT MARKETING STRATEGIES IN PROVISION OF CONSUMER RESPONSIBILITY Varadainy, Zilba; Helita , Widia; Hermansyah, Mamad; Rahmawati, Imelda Dian
International Journal of Business, Law and Political Science Vol. 1 No. 5 (2024): International Journal of Business, Law and Political Science
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v1i5.106

Abstract

This study examines the effectiveness of a user-generated content (UGC) marketing strategy in increasing consumer engagement. The research findings indicate that UGC marketing strategies can significantly enhance consumer engagement and strengthen the trust relationship between consumers and the brand. Audiences tend to trust consumer-generated content more than traditional marketing content due to its authenticity and genuineness. Therefore, marketers are advised to leverage UGC as one of the most effective marketing strategies to increase consumer involvement and achieve marketing objectives. By integrating UGC into their marketing strategies, brands can create closer relationships with their consumers and strengthen their market position.
Co-Authors Hadiah Fitriyah Helita , Widia Imelda Dian Rahmawati Varadainy, Zilba