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Handayani, Afikha Raya
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Humanities

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OPTIMIZATION OF UMKM CRACKERS INTEGRATING LABELING AND PACKAGING Purwanti, Yanik; Afiati, Nanda Nurul; Aldiantofas, Rizky Dwi; Handayani, Afikha Raya; Pranata, Aqshal Firdaus Satya
Journal of Social Comunity Services Vol. 1 No. 3 (2024): Journal of Social Comunity Services (JSCS)
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jscs.v1i3.178

Abstract

General background: UMKM (Micro, Small, and Medium Enterprises) play a crucial role in the economic development of local communities, with packaging and labeling being key elements that can significantly influence consumer behavior and market expansion. Specific background: Many small businesses, such as UMKM Kerupuk Ibu Badroh in Putat Village, lack proper packaging and labeling, which hinders their competitiveness in the market. Knowledge gap: Despite the importance of these factors, there is limited research on how improving packaging and labeling can enhance the market presence of rural MSMEs. Aims: This study aims to increase the purchasing and selling power of UMKM Kerupuk Ibu Badroh by improving labeling and packaging elements through a qualitative, descriptive approach. Results: The implementation of modern and informative labels and functional packaging resulted in a significant increase in consumer confidence, product appeal, and sales. Novelty: This study highlights the transformative impact of packaging and labeling on the competitiveness of rural MSMEs, demonstrating how such improvements can lead to market expansion and enhanced product quality. Implications: The findings suggest that a strategic integration of modern packaging and labeling can strengthen MSME positions in the market, contributing to business sustainability and professionalization.
Co-Authors Afiati, Nanda Nurul Aldiantofas, Rizky Dwi Pranata, Aqshal Firdaus Satya Yanik Purwanti