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All Journal Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Jurnal ABM Mengabdi Jurnal Ekonomi dan Kewirausahaan Kreatif Alamtana
Vitriya, Rezza
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences

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PENGARUH BAURAN PEMASARAN 7P TERHADAP KEPUTUSAN PEMBELIAN MIXUE ICE CREAM & TEA (Studi Kasus di Jalan Usman Sadar Gresik) Addini, Ananda Yovinta; Vitriya, Rezza
Jurnal Ekonomi dan Kewirausahaan Kreatif Vol 9 No 01 (2024): Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi NU Trate Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59179/jek.v9i01.118

Abstract

Examining how the 7 Ps of marketing—product, price, location, promotion, people, process, and physical evidence—affect consumers' final choices to buy is the primary goal of this study. The focus of this research is Mixue Ice Cream & Tea customers on Jalan Usman Sadar Gresik. One hundred pieces of data were culled from surveys using purposive and non-probability sampling methods. Statistical test version 26 was used for data analysis, specifically multiple linear regression analysis. Location and promotions did not have a significant impact on buying choices for Mixue Ice Cream & Tea, according to the t test findings. On the other hand, product, pricing, people, process, and physical evidence all had positive and significant influences. Product, pricing, location, marketing, people, process, and physical evidence all play a role in determining whether or not someone buys Mixue Ice Cream & Tea, according to the f test findings.
THE ‘SLIPPERY SLOPE FRAMEWORK’ APPROACH: FEARS AND CARES THAT AFFECT VOLUNTARY TAX COMPLIANCE Khasanah, Uswatun; Tofan, Ali; Mufarokhah, Nur; Zainab; Vitriya, Rezza
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 6 No. 4 (2024): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v6i4.8340

Abstract

We conducted research on the role of tax audits, rewards, and tax socialization on voluntary tax compliance. Referring to the theory of taxpayer behavior 'slippery slope theory' which predicts tax compliance behavior at KPP Pratama Kepanjen. This study uses a fear approach that is reflected in tax audits and a caring approach that is reflected in rewards and tax socialization. The results of the study show that voluntary tax compliance will increase if taxpayers have the possibility to conduct a tax audit from the authority. Different results are shown by rewards that have no effect on voluntary tax compliance. Meanwhile, tax socialization can increase voluntary tax compliance.
Sosialisasi dan Pelatihan Pembuatan Lilin Aromatherapy untuk Meningkatkan Pendapatan Ibu-Ibu PKK dan Mengurangi Limbah Rumah Tangga Khasanah, Uswatun; Zainab, Zainab; Al’Asqolaini, Muchsin Zuhad; Vitriya, Rezza; Tofan, Ali
Alamtana: Jurnal Pengabdian Masyarakat UNW Mataram Vol 5 No 3 (2024): Edisi Desember 2024
Publisher : LPPM UNIVERSITAS NAHDLATUL WATHAN MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jaltn.v5i3.2295

Abstract

Kegiatan sosialisasi dan pelatihan pembuatan lilin aromatherapy yang bertujuan untuk memberikan keterampilan baru terkait kemungkinan usaha yang dapat dilakukan Ibu-Ibu PKK. Program ini berpotensi untuk meningkatkan pendapatan keluarga dan mengurangi limbah rumah tangga yang dihasilkan di desa Morobakung agar memiliki nilai tambah dan nilai ekonomis. Metode yang dilakukan dalam kegiatan ini adalah sosialisasi tentang pembuatan lilin aromatherapy, sosialisasi manfaat lilin aromatherapy, serta pemanfaatan limbah minyak goreng yang dapat digunakan sebagai bahan utama pembuatan lilin aromatherapy. Hasil kegiatan ini menunjukkan antusiasme tinggi dari peserta yang berhasil memproduksi lilin aromatherapy secara mendiri. Selain memberikan keterampilan baru yang berpotensi menjadi sumber penghasilan, program ini juga berkontribusi pada peningkatan kesadaran lingkungan dengan memanfaatkan limbah menjadi produk bernilai ekonomis. Dengan demikian, kegiatan ini diharapkan dapat memberikan dampak positif yang berkelanjutan, baik dari segi ekonomi maupun lingkungan bagi Masyarakat.
Pelatihan Perhitungan Harga Pokok Penjualan Untuk Penentuan Harga Jual Barang Dagang dan Barang Produksi UMKM Mufarokhah, Nur; Khasanah, Uswatun; Zainab, Zainab; Vitriya, Rezza; Rahmah, Yulia
Jurnal ABM Mengabdi Vol 12 No 1 (2025): Juni
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v12i1.1579

Abstract

This Community Service activity aims to increase the knowledge of Micro, Small and Medium Enterprises (MSMEs) in determining the selling price of Merchandise and Goods produced. This activity was carried out in Morobakung village, Manyar District, Gresik Regency to improve the economy of MSMEs. This Service Method is carried out through Counseling and Training by inviting MSME actors in Morobakung Village. Determining the selling price is very important for MSMEs because it will cause profits that cannot be calculated according to the circumstances. Therefore, this Cost of Goods Sold Counseling is carried out to provide understanding to MSME Actors in determining what costs are calculated and charged in a product sold and produced
Manajemen Keuangan Rumah Tangga: Pengenalan Pengelolaan Keuangan Pada Ibu-ibu Peserta Program Keluarga Harapan (PKH) di Kelurahan Kroman, Kecamatan Gresik, Kabupaten Gresik Khasanah, Uswatun; Vitriya, Rezza; Mufarokhah, Nur
Jurnal ABM Mengabdi Vol 10 No 2 (2023): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v10i2.1340

Abstract

Abstract Household financial management is an important thing to do in managing finances. Household Financial Management is the process of managing income, expenses, investments and savings in the family to achieve short-term and long-term financial goals. This introduction to financial management is important for PKH participant mothers so that financial conditions are better so that PKH participant mothers can have financial independence. The participants in this introduction to financial management were PKH participants in Kroman village, Gresik district, Gresik regency. This introductory activity begins with a presentation on the importance of household financial management, followed by a presentation and joint practice on managing household finances in a simple way that PKH participant mothers in the Kroman sub-district can do independently and easily remember. The results of this introduction to finance activity are that PKH participant mothers understand better that income and expenses should be calculated so that they can analyze the current family financial condition. In addition, PKH participants in Kroman district know that debt in the family cannot exceed the financial condition limit. Keywords: , Financial Management, Income, Expenditures, PKH Gresik
PENGARUH CITRA MEREK, KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Pada Lapis Kukus Pahlawan di Toko Noer Raya Gresik) Indah Nahdiyah, Zumro; Vitriya, Rezza
Jurnal Ekonomi dan Kewirausahaan Kreatif Vol 8 No 02 (2023): Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi NU Trate Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59179/jek.v8i02.114

Abstract

This study aims to examine the influence of brand image, product quality, price and service quality on customer satisfaction. The object of this study is the customer of Lapis Kukus Pahlawan in Store Noer Raya Gresik. A total of 95 data were collected using questionnaires with non-probality sampling technique using purposive sampling. Data analysis was conducted using multiple linear regression analysis method with statistical test application version 20. T-test results showed that brand image, price, and service quality have a positive and significant effect on customer satisfaction of Lapis Kukus Pahlawan, while product quality does not have a significant effect on customer satisfaction of Lapis Kukus Pahlawan. The result of f Test shows that brand image, product quality, price, and service quality have a positive and significant effect on customer satisfaction of Lapis Kukus Pahlawan.
Co-Authors Addini, Ananda Yovinta Al’Asqolaini, Muchsin Zuhad Hery Widijanto Indah Nahdiyah, Zumro Muhammad Luthfi Nur Mufarokhah Rahmah, Yulia Tofan, Ali Uswatun Khasanah Zainab Zainab Zainab