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All Journal Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains
Magdalena, Agustina
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Gallery Tour Strategy to Increase the Number of Visitors at Tirtodipuran Gallery Link Yogyakarta Magdalena, Agustina
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 8 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i8.1277

Abstract

The strategy to increase the number of visitors to galleries and museums is now still a burden for managers. The promotion strategy used by the manager should not stand alone or continue to use the most effective promotion mix (promotion mix) carried out by the analysis of the strengths and advantages of each gallery or museum. One form in the promotional mix that can still be used is word-of-mouth information which has been proven to be effective because it focuses on visitor satisfaction and loyalty as the target market for art galleries. However, WOM also cannot stand alone without the help of other forms of promotion such as advertising and public relations. This study aims to provide information about the effectiveness of gallery tours as a promotional strategy to increase the number of visitors to the gallery. The method used is qualitative with a descriptive approach. The data collection technique is by observation, interviews, and documentation carried out directly by researchers at the research location, namely the Tirtodipuran Link Yogyakarta gallery from October to December 2023. The results of the study show that visitors are impressed by the existence of gallery tours, so gallery tours can be a form of promotion, namely WOM and the increase in the number of visitors can also be evidenced through visitor data that shows an increase in certain months when the gallery holds the opening of exhibitions and artist workshops in which there are gallery tour activities in it. So the conclusion obtained from this study is that gallery tour services can not only create visitor satisfaction and loyalty but also can be a form of promotion in the form of WOM to increase the number of visitors to the gallery and it is hoped that this promotion strategy can also be applied in national museums in Indonesia.
Human Resource Planning In The Art Exhibition Committee (Case Study: SODALIS Art Exhibition of 2023 Arts Management Students) Magdalena, Agustina
Jurnal Indonesia Sosial Sains Vol. 6 No. 3 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i3.1652

Abstract

Human Resource (HR) planning is essential in organizing events, including art exhibitions, to ensure smooth operations and alignment with organizational goals. It is crucial for both logistical tasks and fostering creativity and collaboration within the committee for a successful exhibition. This research aims to explore how HR planning is applied in the committee of the SODALIS Art Exhibition, organized by the 2023 Arts Management students. The research specifically examines how HR planning supports the exhibition's success in managing human resources effectively and achieving the exhibition's goals. The study uses a qualitative approach, utilizing participatory observation and documentation analysis. The researcher, who was involved as both the chairperson and a committee member, observed and documented the exhibition's planning and execution from its initial committee formation to its conclusion. The researcher also compared theoretical HR planning models with the actual practices observed during the exhibition. The HR planning process in the SODALIS Art Exhibition successfully met the human resource needs, organized committee members effectively, and ensured smooth coordination among them. The tasks were distributed efficiently, which helped in avoiding unnecessary resource allocation and operational costs. The planning process contributed to the development of a collaborative committee culture, fostering creativity and innovation, and achieving a successful event. HR planning is essential in organizing an art exhibition, ensuring that human resources are utilized efficiently to meet organizational goals. The study highlights the importance of proper HR planning in achieving the success of such events, demonstrating that a well-structured committee can optimize resources, improve efficiency, and enhance the overall outcome of the exhibition. This research provides valuable insights for future art exhibitions and other events requiring effective HR planning.
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