Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal IJBE (Integrated Journal of Business and Economics) International Journal of Magistravitae Management
Al-Hadrawi, Baqer Khudair
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Digital Leadership: Navigating the Future with Strategic Conviction Al-Hadrawi, Baqer Khudair; Reniati, Reniati
International Journal of Magistravitae Management Vol. 1 No. 2 (2023): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics and Business, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v1i2.23

Abstract

This theoretical study delves into the concept of Digital Leadership, exploring its intricacies and relevance in navigating the future with strategic conviction. As organizations grapple with the rapidly evolving digital landscape, effective leadership becomes paramount. The abstract dissects the theoretical framework of Digital Leadership, unraveling its core components and their implications for organizational success. Emphasizing the fusion of technology acumen and strategic foresight, the study proposes a model for leaders to navigate the complexities of the digital era adeptly. Through an in-depth analysis, it elucidates the role of strategic conviction in shaping digital leadership, positing that visionary decision-making is crucial for capitalizing on emerging opportunities and mitigating challenges. By synthesizing established leadership theories with contemporary digital insights, this study contributes to a nuanced understanding of the theoretical foundations underpinning Digital Leadership, offering a roadmap for leaders to proactively steer their organizations toward sustainable success in an ever-evolving digital landscape.
Multiplying Impact: The Role of Emotional Marketing in Mitigating Customer Revenge Al-Hadrawi, Baqer Khudair; Shlafman, Natalia Leonidovna; Reniati, Reniati
International Journal of Magistravitae Management Vol. 2 No. 2 (2024): International Journal of Magistravitae Management (IJOMM)
Publisher : Master of Management Department, Faculty of Economics and Business, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijomm.v2i2.31

Abstract

This study investigates the effectiveness of emotional marketing strategies in reducing instances of customer revenge, focusing on Fayd AL-Qassim Company in Al-Najaf Al-Ashraf as the applied context. Emotional marketing—characterized by personalized communication, empathetic customer service, and brand storytelling—plays a significant role in shaping customer perceptions and responses. By appealing to customers' emotions, companies can enhance satisfaction and loyalty, thereby reducing the likelihood of revengeful actions against the company. Using a descriptive-analytical approach, data were collected from employees of Fayd AL-Qassim Company. Statistical analysis conducted with SPSS v27 and Amos v24 revealed a significant correlation between emotional marketing efforts and revenge behaviors. The findings indicate that implementing emotional marketing techniques can provide substantial benefits for companies, not only by fostering positive customer relationships but also by protecting the company’s reputation and financial stability. This study contributes to the growing body of knowledge on the importance of emotional marketing in mitigating negative customer behaviors, highlighting its role in amplifying positive impacts on business outcomes.
Reviving the Overlooked: Strategies for Reclaiming the Forgotten Part of Marketing Al-Hadrawi, Baqer Khudair; Kaushik, Meenakshi; Reniati, Reniati
Integrated Journal of Business and Economics (IJBE) Vol 8, No 2 (2024): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v8i2.914

Abstract

In the realm of marketing, certain facets often find themselves relegated to the periphery, overlooked and underestimated. This theoretical exploration delves into strategies for reviving these neglected elements, aiming to reclaim their significance within the broader marketing landscape. In the dynamic world of consumer behavior and evolving market trends, it becomes imperative to reassess and reinvigorate those components that have been marginalized over time. This study postulates that a theoretical foundation can catalyze innovation, offering marketers a blueprint for revitalizing overlooked aspects. By challenging conventional norms and engaging in theoretical discourse, professionals can uncover latent potential and undiscovered opportunities within their marketing arsenal. The theoretical lens allows for a comprehensive examination of the overlooked facets, dissecting the intricacies that may have led to their neglect. This process not only facilitates a deeper understanding of the dynamics at play but also sets the stage for strategic interventions. As marketing evolves, embracing a theoretical framework becomes paramount in deciphering the nuances of consumer psychology, technology integration, and societal shifts, ultimately empowering marketers to breathe new life into forgotten realms and redefine the boundaries of effective engagement.
Co-Authors Kaushik, Meenakshi Reniati Reniati Shlafman, Natalia Leonidovna