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All Journal Business and Investment Review Jurnal Bisnis dan Ekonomi International Journal of Social, Economic, and Business
Nirawati , Lia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of People Hours (JO) on the BRS Ship Project and Ship Material Procurement Planning at PT PAL Indonesia Production Management Office Division Kusumadini, Liana Rahma; Nirawati , Lia
Business and Investment Review Vol. 3 No. 3 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.171

Abstract

Abstract This paper analyzes the efficiency of man hours (JO) in the BRS shipbuilding project as well as material procurement planning at PT PAL Indonesia. The effectiveness of labor and material management is a key factor in the success of maritime projects. This study uses quantitative analysis method to calculate JO realization and supply chain management approach to design procurement strategy. The results show that careful JO planning can improve productivity and cost efficiency, while a structured procurement strategy helps reduce the risk of delays in production. By implementing proper project management, PT PAL Indonesia can optimize resources in the shipbuilding process. Abstrak Tulisan ini menganalisis efisiensi jam orang (JO) dalam proyek pembangunan kapal BRS serta perencanaan pengadaan material di PT PAL Indonesia. Efektivitas pengelolaan tenaga kerja dan material menjadi faktor kunci dalam keberhasilan proyek maritim. Studi ini menggunakan metode analisis kuantitatif untuk menghitung realisasi JO serta pendekatan manajemen rantai pasokan untuk merancang strategi pengadaan. Hasil penelitian menunjukkan bahwa perencanaan JO yang matang dapat meningkatkan produktivitas dan efisiensi biaya, sementara strategi pengadaan yang terstruktur membantu mengurangi risiko keterlambatan dalam produksi. Dengan menerapkan manajemen proyek yang tepat, PT PAL Indonesia dapat mengoptimalkan sumber daya dalam proses pembangunan kapal. Kata kunci: Jam Orang (JO), Manajemen Proyek, Pengadaan Material, Kapal BRS, PT PAL Indonesia.
Marketing Mix Strategy (7P) in Increasing Sales Volume (Study on R&C Digital Printing Surabaya) Firnanda, Ratna Adisty Firnanda; Nirawati , Lia
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1512/y3fv4738

Abstract

The increasing competition in the digital printing industry demands businesses to implement effective marketing strategies to enhance their sales volume. This research examines the role of the marketing mix (7P) strategy—Product, Price, Place, Promotion, People, Process, and Physical Evidence—in increasing the sales volume at R&C Digital Printing Surabaya. The study employs a qualitative descriptive method with SWOT analysis to evaluate the internal and external factors influencing the company’s marketing strategy. Data were collected through in-depth interviews, observations, and document analysis. The findings reveal that R&C Digital Printing is positioned in the Growth Quadrant of the SWOT matrix, indicating strong internal capabilities and external opportunities. Key strategies include improving service quality, competitive pricing, expanding market reach through digital platforms, and optimizing promotional efforts via social media and partnerships. The study concludes that the marketing mix (7P) significantly contributes to enhancing sales volume when integrated effectively with digital marketing strategies. The implications suggest that businesses in the digital printing sector should continuously adapt their marketing strategies to market trends and customer preferences to maintain competitiveness and growth.
Strategi Bauran Pemasaran Dalam Meningkatkan Volume Penjualan Pada PT Mandiri Utama Finance Cabang Kediri Akbar, Ali; Nirawati , Lia
Jurnal Bisnis dan Ekonomi Vol 2 No 4 (2024): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v2i4.65

Abstract

This study uses PT Mandiri Utama Finance Kediri branch, a company engaged in multipurpose financing, as the research object. The purpose of this research is to provide an analysis of the marketing strategy implemented by PT Mandiri Utama Finance Kediri branch to increase sales volume. The results of the SWOT analysis are used as the basis for determining the marketing strategy that PT Mandiri Utama Finance Kediri branch can implement to increase sales volume. The research method used is descriptive with a qualitative approach, using data collection techniques through observation and in-depth interviews. These techniques relate to the marketing mix strategy, which includes product, price, place/distribution, promotion, people/human resources, process, and physical appearance. This strategy is used by researchers to identify strengths, weaknesses, opportunities, and threats through the SWOT analysis method at PT Mandiri Utama Finance Kediri branch. From the research conducted, the IFAS results show strengths of 2.95 and weaknesses of 0.34. Meanwhile, the EFAS results show opportunities of 2.36 and threats of 1.00. The chosen strategic outcome is the SO strategy, where on the SWOT diagram it is located in Quadrant I, meaning the company has opportunities and strengths, thus can maximize the existing opportunities. Therefore, the strategy that should be implemented is to support an aggressive growth-oriented strategy. Keywords: Finance, Marketing Mix Strategy, SWOT Analysis, IFAS Matrix, EFAS Matrix.
Co-Authors Ali Akbar Firnanda, Ratna Adisty Firnanda Kusumadini, Liana Rahma