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This Author published in this journals
All Journal JURNAL ECONOMINA Journal of Community Dedication Journal of Management and Social Sciences Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Global Leadership Organizational Research in Management
Wina Driyan Pradana
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation Other

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Journal : Journal of Management and Social Sciences

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Pengaruh Kualitas Pelayanan, Harga, dan Citra Merek terhadap Keputusan Pembelian Jasa Transportasi Online Maxim di Yogyakarta Nadira Salsabilla; Wina Driyan Pradana
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1449

Abstract

Maxim is a Russian online transportation that has developed in Indonesia. The large number of online transportation in Indonesia makes Maxim offer affordable prices with many choices of services with good quality to attract customer. The study aims to determine the influence of service quality, price, and brand image on purchasing decisions for Maxim online transportation services. Using a quantitative approach, with data sources derived from primary and secondary data. Primary data was obtained by distributting questionnares to respondents. Secondary data sources were obtained from journals and books. The sample collection technique uses non-probability sampling (purposive sampling). The research sample was 168 respondents with the criteria of being students, residing in Yogyakarta, and had used Maxim,s online transportation services at least once. The data was processed using descriptive analysis test methods, instrument tests, classical assumption tests, multiple linear regression analysis, and hyphotesis testing with the help of SPSS 27 software. The result showed that serivec quality, price, and brand image influence purchasing decisions for Maxim online transportation services.
Pengaruh Live Streaming dan Brand Image terhadap Keputusan Pembelian Produk The Originote pada Pengguna Tiktok Shop di Daerah Istimewa Yogyakarta Dafa Karensha Aripin; Wina Driyan Pradana
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1452

Abstract

Technological developments make it easier for humans to do all activities online, such as online shopping, so that business people form marketing strategies using live streaming and building brand image. The Originote is one of the skincare products that uses a form of marketing strategy in the form of building a brand image through live streaming. To determine the effect of live streaming and brand image on purchasing decisions for The Originote products for TikTok shop users in the Special Region of Yogyakarta partially or simultaneously. Using a quantitative approach. The research data source comes from primary data obtained by distributing questionnaires to respondents. The data collection technique uses non-probability sampling (purposive sampling). The research sample was 112 respondents with the criteria of having purchased The Originote product at TikTok Shop at least once, being in the Special Region of Yogyakarta and being over 18 years old. The data was processed using SPSS version 27 software. It is found that live streaming has a partial effect on purchasing decisions. Brand image has a partial positive effect on purchasing decisions. Live streaming and brand image simultaneously have a positive effect on purchasing decisions.
Co-Authors Anditya, Ariesta Wibisono Anisyah Vira Saputri Imran Dafa Karensha Aripin Muhammad Djaka Darmawan Ardi Nugraha Nadira Salsabilla Noi Gitas Syahlita