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All Journal Journal of Management and Business Environment (JMBE)
Agustini, Maria Y. D. Hayu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Implementation of Swot Analysis in Determining Strategy at PT HAN Vanadya, Melvina; Agustini, Maria Y. D. Hayu
Journal of Management and Business Environment (JMBE) Vol 6, No 1: July 2024
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v6i1.10566

Abstract

The expedition industry has been experiencing rapid growth because of the increase on purchase online that generates higher demand on distribution services. PT HAN operating in the industry is however has experienced a continuous sales decline. This research is aimed at determining effective strategy for PT HAN to increase its sales. Interview with the key informants in the company was to explore the information on strategy formulation. A list of questions formed according to the strategy formulation process in strategic management was prepared as guidance. The interview transcription was the data to be analyzed using SWOT matrix to identify alternative strategies that are effective for the company to increase its sales. This alternative strategies resulted are to implement home services, to increase the number of branches, to rejuvenate the armadas, to regenerate the business, and to create a tracking system. It is estimated that the company can grow the business by implementing the strategies.
VRIO Analysis as a Basic Strategy for Obtaining Construction Tenders in Construction Service Companies Wulandari, Cresentiana Cythia; Agustini, Maria Y. D. Hayu
Journal of Management and Business Environment (JMBE) Vol 6, No 1: July 2024
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v6i1.10559

Abstract

This research is related to the condition of PT XY which has not been able to reach the target to get a construction tender. The aim of this research is to determine the right strategy in obtaining construction tenders based on the results of an analysis of internal conditions using VRIO analysis. The object of research is the strategy to obtain a construction tender for PT XY, a private construction service company with a "Large" qualification located in Central Jakarta. The research method uses a qualitative descriptive analysis. Data collection techniques with interviews and documentation. The analysis tool used is VRIO. Based on the results of the VRIO analysis, the company has a sustainable competitive advantage in the company's financial resources, reputation, innovation and capabilities. While technology and physics are in the category of temporary competitive advantage. Human resources fall into the category of competitive parity. The results of this study are priority strategies for obtaining construction tenders, namely employee recruitment, increasing employee competence and abilities, and conducting a winning analysis.
Co-Authors Vanadya, Melvina Wulandari, Cresentiana Cythia