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SEBERAPA PENTINGNYA KEPUASAN DAN KUALITAS UNTUK MENCAPAI LOYALITAS DALAM BISNIS LAUNDRY? Sulaiman, Haryaman Justisia; Afif, Muhammad Zhafir
Jurnal Administrasi Profesional Vol 6 No 1 (2025): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v6i1.7630

Abstract

A positive development for a thriving market competition is the escalating level of competition in the laundry industry. Enhancements in the characteristics of service quality are crucial for providing novel client experiences and fostering loyalty. Hence, The aim of this study is to analyze the influence of service quality and customer satisfaction on customer loyalty in the laundry industry establishments located in the Bandung City region. The quantitative analysis method will be employed to collect data, which will be done by distributing questionnaires to active consumers of laundry businesses. The questionnaire encompasses factors such as service quality perception, satisfaction level, degree of loyalty, and customer demographic information. A significant positive influence of customer satisfaction and service quality on customer loyalty was revealed by the multiple linear regression analysis results. These findings provide significant insights for laundry firms aiming to enhance service quality and client satisfaction in order to boost customer loyalty. This contributes to the development of business actors and research- management.
RESEARCH AGENDA OF SHARIAH-COMPLIANT INVESTMENT USING BIBLIOMETRIC ANALYSIS R STUDIO Afif, Muhammad Zhafir; Sulaiman, Haryaman Justisia; Amelia, Tiara
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4471

Abstract

Research in the financial industry is becoming more diverse as technology and financial investment products develop. Sharia concepts in financial investment products will be assessed in the context of current financial trends, challenges, and future market opportunities. This study aims to provide an overview of these three things using Systematic Literature Reviews of previous studies. This study's findings can inform future Sharia financial product studies and financial market stakeholders' policy and decision-making