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All Journal Jurnal Scientia Jurnal Ekonomi Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Rikhardus Bria Seran
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Journal : Jurnal Scientia

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THE EFFECT OF PRICE, PRODUCT QUALITY AND SERVICE ON FOOD PURCHASE DECISIONS Case Study at Bongkaran Restaurant, Betun City, Central Malacca District, (Malacca Regency) Rikhardus Bria Seran; Fredirikus Timo
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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The results of the simple regression analysis between the price variable and the purchase decision (Y) show the t-count value obtained is 3.960. While t table obtained 1,666. Thus, because the value of tcount > from the value of ttable where 3.960>1.666, there is a significant effect of the price variable (X1) on the purchasing decision variable (Y). The value of the correlation coefficient (R) between the price variable (X1) and purchasing decisions (Y) is 0.380, which means the relationship is quite strong. The results of the regression analysis show that the value of 0.145 means that the purchase decision variable (Y) is influenced by the price variable (X1) by 15.5% and the remaining 85.5% is influenced by other X variables that are not included in this research model. The results of multiple linear regression analysis between the variables of price, product quality and service, on purchasing decisions show the Fcount value obtained is 26.616. While Ftable obtained 1,666. Thus, the value of Fcount> from the value of Ftable where 26.616>1.666 it can be concluded that there is a significant effect of the price variable (X1), product quality variable (X2), and service variable (X3) on purchasing decisions (Y). The R value obtained is 0.262, meaning that there is a strong relationship between the price variable (X1), product quality variable (X2) and service variable (X3) and the purchasing decision variable (Y). The results of the determinant analysis (R2) obtained a value of 0.529, meaning that the magnitude of the purchase\ng decision (Y) is influenced by the price variable (X1), the product quality variable (X2) and the service variable (X3) of 52.9% and the remaining 47.1% is influenced by another X variable that was not included in this study.
The influence of experiential marketing on repurchasing interest (survey on customers of woven bag products at Biboki art shop Kefamenanu) Fredirikus Timo; Rikhardus Bria Seran
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

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This study aims to determine the effect of Experiential Marketing on repurchase intention of woven bag customers at the Biboki Art Shop. The population of this study are customers who buy woven bags at the Biboki Art Shop. The sampling technique uses the Accidental Sampling method. The sample in this study amounted to 60 customers with data collection techniques using a questionnaire. The data analysis technique uses multiple linear regression analysis techniques.The results of this study indicate that the elements of Experiential Marketing which include sense, feel think, act, and relate have a positive effect on repurchase intention. This is strengthened and supported by the sig. smaller than the alpha value, namely 0.000
Co-Authors Anggelina Delviana Klau Bernadus Ghawa Rado Fredirikus Timo Kiha, Emilia Khristina Marlinda Pala Bani Yeremias Lake